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Landing Pages: Turning Traffic Into Leads

If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to the ad or link and also should contain a form for gathering information. A good landing page is the difference between getting a lead and getting a fly-by visitor, so make sure yours are up to snuff.

Our ebook is broken up into three chapters:

Chapter 1: The Principles of Landing Pages
” In this chapter we cover the basics of what landing pages are and what purpose they serve. They may seem trivial on the surface, but landing pages are crucial to any companyʼs internet marketing strategy.

Chapter 2: Building a Landing Page
” In this chapter we go in-depth on what constitutes a landing page. We cover the seven major aspects of their creation so that by the time youʼre done reading, youʼll be able to create pages that will definitely give your leads a boost.

Chapter 3: Conclusion and Resources
” In this chapter we highlight some of the most important facts you should have learned and provide you with resources if you need a little help moving forward with your own landing pages.

So if you want some information on landing pages and how to build them, or just want to compare your existing landing pages to our technique, follow this link to get a free copy of our ebook.

Original article about Wikimotive's Landing Pages ebook posted on Wikimotive's blog under the title Wikimotive’s Landing Page Guide

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Tags: Landing, ebook, pages, seo

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Comment by Timothy Martell on August 17, 2012 at 9:18pm

Thanks for the feedback! I've found that people really value these high quality e-books. A lot of people have said I should charge for them because people think if something is free it has no value. I just want as many people as possible to get a hold of good information. What do you think?

Comment by Greg Devlin on August 17, 2012 at 11:35am

Man that's a lot to take in, thorough doesn't even begin to explain it this is like landing pages for dummys, you can't go wrong with this thing.

Comment by Andrew Martin on August 17, 2012 at 11:31am

Sweet I could definitely use some help in the blogging department.

Comment by Zach Billings on August 17, 2012 at 11:28am

Glad to help we'll be putting one of these out every week for the foreseeable future, keep your eyes peeled for the next one about Blogging.

Comment by Brad VanMagness on August 17, 2012 at 11:26am

All of these ebooks so far have been excellent, very thorough and definitely informative. Keep 'em coming!

Comment by Daniel Hinds on August 17, 2012 at 11:24am

This ebook is great, can't wait to see the next one.

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