ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the manufacturer do both the third party and lead provider follow up? This shouldn’t make a decision on whether the provider is good or bad it should just help us as a dealer improve our processes to not overwhelm the customers. See discussion http://www.automotivedigitalmarketing.com/profiles/blogs/has-the-pe.... The lead providers are tasked with providing good quality leads that close so if they try and help by calling to verify the phone number, or ask if the customer is being taken care of. Recently a third party provider changed the settings within its whole advertising network to default to checking the 4 closest dealers on their selection sites .So now leads that used to go to 1 dealer go to 4 and it isn’t the consumer doing it the provider is. The consumer is likely to send the lead to 5 brands before they send it to 2 dealers within the same brand. Thoughts????????