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Klout Starts Providing Content Marketing Value Added Services to Users

Thanks to getting some "K-Love" from several ADM Professional Community members, which I wanted to return in kind, I logged into Klout for the first time in quite awhile yesterday.

I was surprised to see a dramatically different user interface compared to the last time I logged in and then was thrilled to discover a content recommendation, curation and posting (live or scheduled) application that is new to Klout. I used the system to select several automotive related news articles and vehicle reviews and then scheduled the content to post to my Facebook and Twitter accounts.

Tonight I am happy to say that the first full day of scheduled posts seemed to work, well... seamlessly. 

The repost of Sanjay Desai's article below will introduce the Klout Content Platform... But, you really need to just go log in and try it out.

Don’t just measure your Klout. Build it!

by Sanjay Desai

People always ask us, “How can I raise my Klout Score?” While the math is complicated, the answer is simple: create great content. That said, we all know how hard it can be to consistently share stuff that your friends and followers react to (trust me, it gets even harder with a couple of kids in tow.)

Today I’m proud to announce a new version of Klout that takes the first step towards our vision of helping people be known for what they love. Leveraging our massive trove of social data and years of experience developing the topic graph, our new content platform helps Klout users be better content creators.

Create Content

The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans, and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.

Schedule & Measure

Klout’s new platform also allows you to schedule your posts so they can be delivered when people are actually listening. Thanks to the Klout Score, you can then measure and track your impact. (Fear not, the scoring algorithm remains unchanged.)

Like the process of developing the Klout Score, building a product that makes it easy to create and share quality online content is going to take time. Over the coming weeks we’ll be launching tools that help you with original content creation and provide deeper insights into your impact on social. As always, your feedback is vital to making Klout even more useful–let us know what you think.

We’re excited about taking our first step today, and can’t wait to help you be known for what you love tomorrow.

Login today to start sharing from the all new-Klout.

Sanjay Desai

Chief Product Officer at Klout
From Disney/ABC to Tellme to Brightcove, Sanjay has led innovative teams across the country. He’s passionate about the intersection of mobile and digital media, and loves building great products in huge markets. As Chief Product Officer, he brings Klout’s new features and products to life.


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Tags: Added, Content, Klout, Marketing, Providing, Services, Starts, Users, Value, to


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