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Kia Motors America Implements Live Chat Strategy for Kia Dealerships Nationwide

More than 100 dealers per month added since Mid-September.

Contact At Once! (, the leading dealer chat provider to the automotive industry, and Kia Motors America (KMA) ( today announced the achievement of a milestone – enablement of the 500th Kia dealership with dealer-to-buyer chat capabilities, which allows for a real-time personal communication between a prospective Kia customer and a Kia dealership sales representative.  Kia holds the distinction of being the first OEM to define and implement a comprehensive chat strategy for its dealer network.  Kia uses chat to increase by 25 percent the number of online car shoppers that schedule appointments with dealerships while visiting tier one, tier two, and tier three websites as well as third party automotive websites.

Utilizing Contact At Once! with 500 Kia dealerships speaks to KMA’s commitment to customer satisfaction and is a reflection of the value the Kia brand provides consumers with a host of standard technology, safety, and convenience features in all its vehicles,” said Michael Sprague, vice president of marketing & communications, KMA.  “The use of dealer-to-buyer chat capabilities provides Kia dealers another way to connect with new, younger, more online oriented and more affluent customers who have been taking an interest in our attractive, fuel-efficient and fun-to-drive vehicles such as the Optima, Sorento and Soul.


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