Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Keywords Disappear from Reports - What is YOUR SEO going to report with?

Announcing the launch of the most advanced SEO reporting for Auto Dealer - Demo it first at NADA with PCG at Booth 7218

Back in November 2013, the digital world was flipped upside down when Google made a change to the way it shares data with your web stats service. Organic search traffic was one of the big providers of visitor data to dealership websites, but when the switch was made, the keyword “(not provided)” quickly became your most common visitor metric.

In a universe where big data has become expected, Google started throwing your organic keyword metrics in the trash, and almost every internet marketer’s reports on SEO are about to flat line in 2014.

Digital marketing managers, ISMs or GMs that watch their analytics drop in 2014 will be scrambling to find a solution to where their traffic is actually coming from in the New Year.

How do you know if your increase in organic keyword traffic is from a Traditional branding spends like TV, newspaper and mailers – OR is it from your SEO doing a great job ranking higher? With the keyword metrics reading mostly “(not provided)”, you’re in the dark.

The Solution: Knowing Your SEO is Making Progress

Enter the PCG Digital Marketing team with the help of a new and amazingly advanced SEO tracking technology, the most advanced we’ve seen in any SEO vertical.

As head of the team responsible for making sure PCG stays ahead of the curve for our clients, back in October 2013 I started testing a service which sets us apart from the rest of the automotive industry reporting for SEO.

Our new integrated SEO reporting provides PCG with a solution that allows in-depth reporting on search terms that are no longer. Here are some sample reports:

Keyword Market Share Report SEO Progress vs. Competitors

We will also be reporting on important metrics for our clients, including:

  • Rankings of Search Engine Result Pages – Monthly!
  • Ιn-market shoppers (VDP views)
  • Competitor market share analysis in SEO
  • Pro-active keyword discovery from paid and organic search metrics
  • Where your competitors are paying for keywords

With Conductor Searchlight™, PCG will be reporting on search performance for keywords like never before in the automotive industry, which will identify opportunities to get more potential customers to a dealer’s website. Using the new TrueTraffic formula, we will also be able to use specialized metrics to restore lost Google data on customer search, allowing PCG to track customer’s intent and craft a strategy to capitalize on it.

I’m excited to demo our new advanced SEO Services and Reporting and how we can help your dealership stand out in 2014 while at NADA next week.

Schedule an appointment with me or the team and stop by Booth 7218 to see how this reporting can change the way you do business online. Give me a call at 732-218-9443.

Views: 253

Tags: automotive, car, dealer, keyword, reporting, seo


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Alexander Lau on May 16, 2014 at 12:28pm

Our tool breaks down the exact keyword based upon individual pages tracked / SERP

Comment by Peter Saydak on January 22, 2014 at 8:08am

If anyone's looking for an awesome and free tool to track your search engine rankings check out Serp Fox at

It'll let you track up to 10 keywords for free (after that you need to pay like $10 a month or something).

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service