Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Back in November 2013, the digital world was flipped upside down when Google made a change to the way it shares data with your web stats service. Organic search traffic was one of the big providers of visitor data to dealership websites, but when the switch was made, the keyword “(not provided)” quickly became your most common visitor metric.
In a universe where big data has become expected, Google started throwing your organic keyword metrics in the trash, and almost every internet marketer’s reports on SEO are about to flat line in 2014.
Digital marketing managers, ISMs or GMs that watch their analytics drop in 2014 will be scrambling to find a solution to where their traffic is actually coming from in the New Year.
How do you know if your increase in organic keyword traffic is from a Traditional branding spends like TV, newspaper and mailers – OR is it from your SEO doing a great job ranking higher? With the keyword metrics reading mostly “(not provided)”, you’re in the dark.
Enter the PCG Digital Marketing team with the help of a new and amazingly advanced SEO tracking technology, the most advanced we’ve seen in any SEO vertical.
As head of the team responsible for making sure PCG stays ahead of the curve for our clients, back in October 2013 I started testing a service which sets us apart from the rest of the automotive industry reporting for SEO.
Our new integrated SEO reporting provides PCG with a solution that allows in-depth reporting on search terms that are no longer. Here are some sample reports:
|Keyword Market Share Report||SEO Progress vs. Competitors|
We will also be reporting on important metrics for our clients, including:
With Conductor Searchlight™, PCG will be reporting on search performance for keywords like never before in the automotive industry, which will identify opportunities to get more potential customers to a dealer’s website. Using the new TrueTraffic formula, we will also be able to use specialized metrics to restore lost Google data on customer search, allowing PCG to track customer’s intent and craft a strategy to capitalize on it.
I’m excited to demo our new advanced SEO Services and Reporting and how we can help your dealership stand out in 2014 while at NADA next week.
Schedule an appointment with me or the team and stop by Booth 7218 to see how this reporting can change the way you do business online. Give me a call at 732-218-9443.