Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The Seven Habits of Internet Buffoons
How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts
What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples, pictures, stories and video will be used to show common mistakes that are made by Internet managers and e-commerce directors that often spell disaster for your dealership. Prepare to be challenged and possibly embarrassed as I address common mistakes made in social media, online pricing strategies, and even unethical online behavior that creates long term problems for dealerships. This will be a fun presentation where you will walk away with a list of “things-to-do” when you return that will make you a better Digital Dealer in 2012.
What action items will attendees take back to the dealerships?
1. You will learn common online mistakes that can then be corrected and avoided
2. You will learn the optimal way to work with social media, reputation management, and more
3. You will learn about the top issues of concern for 2012 eCommerce and how to address them
Kevin Frye is the e-commerce director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. He has been a leader in the industry with the use of video and video SEO, social media, mobile, and managing your online reputation. Before his work with Jeff Wyler, Frye was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone.
Frye was a Naval aviator for eight years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive e-commerce.