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Keeping Your Dealership's Social Media Secure

Robert Allen, Social Media Specialist
by Robert Allen, Social Media Specialist

Would you give one of your employee’s full ownership of your dealership website?  Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You should approach social media the same way. As a Social Media Specialist I hear the same story over and over and it usually starts when the phone rings:

The scenarios are wide-ranging. Usually it means their Facebook or Twitter page hasn’t been updated for a long period of time.  I've also seen situations where a termination was not amicable, and the former Internet Sales Manager who had the keys to the kingdom started posting inflammatory comments, and advised people to come see him across town at a competing dealership.  Don’t let this be you!


Let’s Talk About Your Social Security!

Many social platforms have no avenue for a business to reclaim access. The options are to start over from scratch and report the pages and profiles for removal. However there is no guarantee if, or when a profile will be deleted. Generally, I advise dealers in this situation to call up the ex-employee and offer a kind of gesture in exchange for the login or admin access. I also tell my dealers it's time to have a conversation with their staff and brainstorm some ideas for the future safeguarding off their social properties. Here are a few steps that will help ensure you never get locked out and you keep your social media secure.

  • Take advantage of built in admin access levels. Facebook allows for multiple people to have access to the page and there are 5 separate page roles. Only the owner can add or remove other admins. The owner should be a long-time senior leader such as a dealer principal or general manager. Only the admin can add or remove other team members or edit critical details such as page name, address, etc. I recommend that you designate only a few senior leaders as admins, and then grant everyone else access as editors, or below. Google+ allows one owner, and then multiple managers below the owner.

  • Use a social media management tool such as Hootsuite. In Hootsuite, you can create a group that has access to the social media sites that you assign to them. They never see the password, and you can revoke their access if they're terminated. It’s also relatively inexpensive.
  • Hire a reputable vendor specializing in automotive social media to manage your social media! Aside from delivering a cutting edge social media strategy, expert execution and consultation, there are experts that will keep your social logins and admin access secure--- regardless of who has access at the dealership.
  • Unless your Internet Sales Manager is going to live forever and never retire, make sure you take control of the access and security of your social networks. What else have you done to counter a breach in your social security?


About the Author

Robert Allen, Social Media Specialist   Robert Allen has been with CDK for 4 years as a Social Media Specialist. Prior to CDK, Robert has spent over 5 years working in dealerships doing everything from picking up the Dealer Principal’s dry cleaning at a Cadillac dealership, sales at a Nissan dealership, to selling high performance accessories at a Lamborghini dealership. Outside of work, Robert enjoys spending time with his wife and daughter, cycling, and cheering for the Seattle Seahawks. His first car was a 1971 Oldsmobile Cutlass, that he spent $150 on, ran for 3 weeks, and cost $200 in gas. Feel free to reach out to Mark directly at

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Tags: Media, Social, automotive, management, marketing, media, medial, security, social


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