Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Robert Allen, Social Media Specialist|
Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You should approach social media the same way. As a Social Media Specialist I hear the same story over and over and it usually starts when the phone rings:
The scenarios are wide-ranging. Usually it means their Facebook or Twitter page hasn’t been updated for a long period of time. I've also seen situations where a termination was not amicable, and the former Internet Sales Manager who had the keys to the kingdom started posting inflammatory comments, and advised people to come see him across town at a competing dealership. Don’t let this be you!
Many social platforms have no avenue for a business to reclaim access. The options are to start over from scratch and report the pages and profiles for removal. However there is no guarantee if, or when a profile will be deleted. Generally, I advise dealers in this situation to call up the ex-employee and offer a kind of gesture in exchange for the login or admin access. I also tell my dealers it's time to have a conversation with their staff and brainstorm some ideas for the future safeguarding off their social properties. Here are a few steps that will help ensure you never get locked out and you keep your social media secure.
About the Author
|Robert Allen has been with CDK for 4 years as a Social Media Specialist. Prior to CDK, Robert has spent over 5 years working in dealerships doing everything from picking up the Dealer Principal’s dry cleaning at a Cadillac dealership, sales at a Nissan dealership, to selling high performance accessories at a Lamborghini dealership. Outside of work, Robert enjoys spending time with his wife and daughter, cycling, and cheering for the Seattle Seahawks. His first car was a 1971 Oldsmobile Cutlass, that he spent $150 on, ran for 3 weeks, and cost $200 in gas. Feel free to reach out to Mark directly at email@example.com.|