Automotive Digital Marketing

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A lot of people wonder how long it takes to get a new site indexed and ranked, but people do not often consider the flip side.

Namely, how do you keep an old site fresh in Google's eyes. Of course, lots of old sites rank just fine. In fact, some old sites are low quality and still rank well through sheer number of backlinks pointed at them. However, some old sites are watching in agony as brand new sites come along and usurp their decades long ranking throne in just a few short months. How do you keep this from happening to your old site that's been around the block a few times? Matt Cutts answers the question in this week's Google Webmaster Tools video.


Essentially, the answer is not to coast or rest on your laurels, however nice and cushy they may be.

This is especially true if you are in an industry that is always evolving (like search engine optimization for example) or even an industry that overhauls itself every few years. If you are number one in the rankings but you don't add to your lead, new sites will come along, churning out page after page of content, and before you know it, they have you beat. To keep up, you should NEVER STOP PRODUCING NEW CONTENT, no matter how comfortable your lead is.


The other aspect to consider is design. If your site is ten years old, it may look like its ten years old. Just like kids today scoff at the effects we thought were so cool in movies of the 80's, the average internet user instinctively can tell if a site was designed in the 90's or even in the early 2000's. Just like clothing styles evolve over time, so do websites. So if you want to stay competitive, you need to make sure your website keeps up with the times.


Original post on Wikimotive's blog by Tim Martell.

Views: 81



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Comment by Alexander Lau on February 4, 2014 at 12:53pm

Content is king, but it depends on how you use it. So said I as a ghost writer a few month and published in AutoSuccess magazine. 

"Content is King, but it has to be executed Correctly

The dynamic face of SEO has changed and will continue to evolve. It’s not that content has failed to be an essential part of solid SEO strategies; it’s become even more of a vital SEO component today. The impact of content marketing done right is irrefutable and in today’s competitive digital marketing environment, quality content publishing is critical.

One of the most significant components of any healthy website and potent digital marketing strategy is the incorporation of an on-site, seamless blog. A good blog is not only unique and targets a specific audience; it provides informative and relevant content that can be syndicated. Building content within your blog that engages will help your other important pages such as inventory, specials, and the homepage itself rank better organically. Sometimes providing content your audience wants to see first, can lead to a better overall conversion rate. Educational, entertaining, customer experience and community focused content all engage well.

Additionally, sharing quality blog content on social networks is a good way of promoting your products and services. It’s widely accepted to have a 80/20 split, with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your audience something more valuable to read than a product or service sales page."

Although I thoroughly respect your opinion and data, I'll play devil's advocate for a second. Google has never stressed the user experience more. It's everything to them and it will continue to expand. If your site is being run on an ancient platform or in a framework that makes it look ancient to Googlebot, the need to upgrade your front-end frameworks has never been greater. Adaptive yes, but more importantly responsive, using an open source framework like Twitter Bootstrap. Our website and client automotive websites (in the very near future) will run off of Bootstrap and that's a good thing.

From top 100 dealer groups to small independent dealers, WorldDealer search engine friendly and OEM compliant websites are the most flexible and cost efficient websites in the industry and are fully supported by world class service.

Our Responsive Web Design (RWD) platform allows us to craft sites which provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets, it’s foolish for any website publisher to ignore responsive web design and the user experience.

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