Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

JUNE USED VEHICLE DEPRECIATION MORE THAN DOUBLES COMPARED WITH MAY LEVELS

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 overall saw larger depreciation in June compared with the previous two months, signaling typical summertime patterns. Average segment prices saw -1.0% depreciation in June compared with May levels of -0.4%. Domestic cars changed -2.0%; import cars changed -1.4%; domestic trucks changed -0.5%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.

Mid-Size Pickups led all segments with the strongest monthly retention at +1.1%, followed by Cargo Minivans at +0.5%. Mid-Size Pickups include the GMC Canyon, Chevrolet Colorado, Dodge Dakota and Honda Ridgeline. The average segment price at the end of June was $17,758, a -6.3% change from year-ago levels ($18,952).

Premium Sporty Cars led all car segments with the lowest depreciation change at -0.6% on the month, and the only car segment in the top-12 for segment depreciation performance. Vehicles in this segment include the BMW 6-Series, Mercedes-Benz CL-Class, Chevrolet Corvette, Nissan GT-R, Mercedes-Benz SL-Class and Cadillac XLR. The average segment price at the end of June was $49,136, a -12.3% change from year ago levels ($56,048).

Entry Mid-Size Cars led all segments with the highest depreciation at -2.7% during June. Vehicles in this segment include Ford Fusion, Volkswagen Jetta, Chevrolet Malibu, Toyota Prius, Buick Regal and Chevrolet Volt. The average segment price at the end of June was $12,539, a -11.4% change from year-ago levels ($14,155).

Compact Crossovers and Passenger Minivans led all truck segments with the largest depreciation in June (-1.4%). Vehicles in the Compact Crossover segment include the Honda CR-V, Mazda CX-7, Ford Escape, Jeep Patriot, Toyota Rav4 and Nissan Rogue. The average segment price at the end of June was $14,968, a -10.9% change from year-ago levels ($16,808).

Only three of the twenty-four total car and truck segments finished the month with a positive value change: Mid-Size Pickups (+1.1%); Cargo Minivans (+0.5%); and Full-Size Pickups (+0.1%).

Six vehicle segments, all cars, had a monthly depreciation change higher than -1.5%, compared with none at this rate in May: Entry Mid-Size Cars (-2.7%); Compact Cars (-2.5%); Full-Size Cars (-2.4%); Upper Mid-Size Cars (-1.8%); Entry-Level Cars (-1.8%); and Sporty Cars (-1.6%).

“The annual depreciation patterns typically see larger value changes in the second half of each year, and we’ve seen this begin to pick up the pace over the last 45-60 days,” said Ricky Beggs, Editorial Director at Black Book. “We will keep a watchful eye on how gas prices and the new model year impact this pace of depreciation as we head through the summer months.”

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland. 

Views: 7

Tags: autos, black, book, cars, used, vehicles

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service