Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Here is the July specialty market report from Black Book. As we start the second half of 2013 the activity within the specialty markets is continuing to gain strength in the activity taking place and especially within the medium and heavy duty trucks and commercial trailers. Even though supplies are still somewhat limited within the motorcycle and powersports and the recreational vehicle, mostly due to low amounts of repossessions in the auction lanes, the interest is much better than during and immediately following the recession days and months. Let’s take a more focused look at the individual market changes.

 

Medium and Heavy Duty Trucks and Commercial Trailers:

Let’s start by looking at the changes within the medium and heavy duty trucks and commercial trailers. With the economy still making some positive strides, the opportunities in the commercial truck market appear for both the re.... It is the time of the year to add a newer model year of trucks to the lineups listed for the printed and online products, so the 2012s are now included. The medium duty truck values have continued to decline throughout the month. The downward movement is mostly tracking as the previous month at just slightly higher amounts of decline as we head into July. The range of model years from 2002 to 2009 models moved down by $225 while there was a great declining level for the 2010 and 2011 models which the average change amount came in at -$635.

 

For the really big boy trucks, the used heavy duty construction/vocational truck market is still pretty steady with only slightly larger levels of decline in values. The activity remains upbeat due to construction projects that have begun due to an economy that wants to improve. Both the older trucks at -.1.1% decline and the newer models, the 2010 and 2011 models, at -.9% change for the month, are pretty much in line with the percentage change of the heavy over the road tractors at -.9% for the late model units and -1.1% for the older models.

 

The big focus this past month is on fresh values for the commercial trailer market. Many of those that fit within the construction and vocational segments of the market have increased in value from $250 to as much as $1000 depending on the age of the trailer. Only the later model versions of the dump trailers and live floor trailers, the 2012 to 2010 models increased and mostly by about $500 while the mid-year models held steady and the older models actually declined by about $250. Some of the other trailer types, the refrigerated vans held steady in their values while the regular dry vans declined from -$250 to as much as a -$1000 level. Rounding out the trailer adjustments were the chip-ag trailers and the electronic and moving type vans that declined by as much as -$2000.

 

Motorcycle and Powersports:

So what has been happening within the motorcycle and powersports market during the past month? Prices in the Powersports market have apparently peaked for the year. The normal high point for motorcycle and powersports pricing usually occurs around July 4, before that prices are generally rising, and after that, they begin to decline as dealers sell off their bike inventory before the ending of riding season in some parts of the country and begin to stock up on ATVs for the fall season. 

 

Let’s first take a look at a couple of bright spots. The domestic V-Twin segment, though not broken out individually from the cruisers, has managed to buck the overall negative price changes this month, seeing increases in the 1 percent range. Additionally, sport bikes which are included in the street bike segment, have also generally increased in value by a small amount, though the overall segment is down by .6 percent. 

 

The only other relatively positive news comes from the personal watercraft and jet boat segments, which have seen only tiny declines of .3 percent in value. Off Road bikes are down by 1.1 percent, while dual sports are down by half a percent.  Scooters have dropped by 1.8 percent. Snowmobiles continue to languish in values and auction activity again this month, and see prices drop by 2.2 percent. The ATVs and Utility Vehicles have not started their seasonal appreciation yet, dropping by .9 and .8 percent respectively.

 

Overall it has been a year of weak price appreciation, and it will be interesting to see if the Fall price drops are as moderate as the increases have been, or if the soft market will see larger declines than normal in the coming months. Keep checking with us each month to stay on top of the latest trends, no matter which way the market goes.

 

Recreational Vehicles:

Both Motor Homes and Towables went up in value at auction this past month, which was the opposite of what we had expected them to do. One was up significantly, while the other only rose a little bit.

 

Motor homes came in at an average selling price at auction of $40,978, which is an impressive $1,632 (4%) more than last month’s $39,346. Towables, including travel trailers, fifth wheels, and camping trailers, rose to $11,381, a modest increase of $16 (much less than one percent) from last month’s $11,365. For reference, one year ago motor homes were selling for $39,144 and towables were $10,693, so things have clearly improved year over year.

 

Last month we said that we were expecting sales of both towables and motor homes to ease off a bit as we head into the summer months, due to the fact that most dealers have already done the bulk of their buying for the current selling season. Although values went up during May, we are still expecting them to ease a bit in the months ahead.    

 

Collectible and Exotic Vehicles:

The collectible and exotic market continues to be very strong. Anyone who doubted its staying power only has to look at the impressive results of the recent Russo and Steele auction in Newport Beach. Final results are still being complied, but notable sales included a 2008 Bugatti Veyron for just over a million dollars, and a 1968 Aston Martin DB6 Coupe for a little more than $450,000. 

 

Vintage exotics are still doing very well, as are the big American cars from the mid-1950s up through the very early 1970s. There are a few high profile auctions coming up, and countless smaller ones typically associated with local shows and events, so we’ll be keeping our eye on the market and reporting the results as soon as they are finalized. 

Views: 36

Tags: automotive, blackbook, cars, used

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service