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I am very excited and proud to be a part of the DrivingSales Executive Summit October 9-11 in Vegas.  This will be a great event with a lot of great information and insight for increasing sales in 2012 and beyond. 

I can not express how helpful this event will be in helping you see where the market is and where it's going so quickly.

Here is the link and article announcing me as a keynote speaker.


Digital E-Commerce Expert to Speak on “Re-Inventing Your Dealership in 2012” at the Las Vegas summit in October

08.24.2011– Salt Lake City, Utah – today announced that Paul Potratz, COO of Potratz Advertising, will join the speaker line-up for the third annual DrivingSales Executive Summit (DSES) scheduled for October 9th through 11th, 2011 at the Bellagio Las Vegas. Potratz’s presentation will focus on how dealers can start to leverage the explosive boom of mobile marketing, social gaming marketing, and social selling, as well as how to successfully integrate these leading edge digital marketing trends with ‘traditional’ digital marketing – and into the customer experience.

“We are thrilled to welcome Paul’s enthusiasm and wealth of knowledge in automotive e-commerce to the DrivingSales Executive Summit,” said DrivingSales CEO and Founder Jared Hamilton. “Paul is one of our industry’s most popular speakers because he knows how to turn digital trends into dealership results. His insights on how to implement achievable Internet marketing standards and strategies will be invaluable in helping DSES attendees re-invent their dealerships for a more profitable 2012 and beyond.”

In addition to sharing his expertise each week through online workshops, via his website, Potratz is a trainer for DrivingSales University, and speaks at NADA, JD Power and Associates and 20 Groups. He hosts the weekly video series “Think Tank Tuesday” which reaches over 39,000 automotive professionals across the US, Canada, and the UK, and has also been interviewed by and contributed to The New York Times, New York Post, CBS, The Wall Street Journal, Automotive News, and several regional newspapers and radio talk shows on topics specific to automotive marketing and digital, social media and consumer behaviors.

Potratz is scheduled to address the DSES on Sunday, October 9, 2011 at 3:45 pm. Keynote speakers at the summit include social media expert and New York Times bestselling author Gary Vaynerchuk, renowned social media strategist Jason Falls, location-based marketing expert Aaron Strout, and customer loyalty professional Rob Siefker.

Hundreds of progressive auto dealers from across the country will converge in Las Vegas at this year’s annual DrivingSales Executive Summit, which is dedicated to pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department. To maintain a focused and interactive environment, registration is limited for the exclusive summit, which is expected to sell out soon. Dealers are encouraged to register today.

For more information about the DrivingSales Executive Summit click here.

DrivingSales Executive Summit 2011

The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on The third annual event will bring together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information, visit or contact Follow DSES news as it develops on using #DSES and on

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

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Tags: ad, advertising, agency, automotive, car, company, dealership, marketing


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