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Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from their competitors should continue reading!
Today, Video Pre-Roll on the Google Content Network and YouTube represents an unprecedented opportunity to increase brand awareness and conversion influence.
Video Pre-Roll can be targeted to run prior to any video, hosted on YouTube or websites in your local market. Video Pre-Roll can also be used in a retargeting strategy to supplement your banner advertisements.
PCG Digital Marketing has one of the largest base of auto dealers who are currently using Google Video Pre-Roll targeting With the great results that we have seen, PCG will start a special pilot program for a select group of dealers, starting December 1st.
The pilot group, which will consist of 50 dealers, will benefit from PCG's award winning video strategy. The goal of the pilot is to document, via a whitepaper, how video pre-roll is creating another powerful way to target online car shoppers.
Dealers who want to take their digital advertising strategy to the next level, should join the Video Pre-Roll Pilot program. Dealers interested in the costs associated with the pilot should contact, Jason Otter at 732.450.8200 ext 41.
PCG will work with 50 dealers in the pilot to identify the best video messages to use for pre-roll in their local market based on their OEM brand. The initial pilot will be to create five video pre-roll messages for the first month of campaigning.
PCG will work with dealer advertising/video agencies or internal video teams to help with script writing and editing of pre-roll video messages. PCG will then create the pre-roll advertising campaigns in Adwords, define a custom strategy for your market, and start the video advertising outreach.
The best part is that all pilot members will benefit from our past experience with Google Adwords Pre-Roll to fully optimize the results.
Due to the high demand expected for this program, you are encouraged to contact Jason as soon as possible. Video Pre-Roll is not normally included in paid advertising programs offered by automotive vendors. This pilot makes a perfect compliment to your existing Adwords strategy.
I hope you will be able to get into this very special project.
Dealers interested in participating or the costs associated with the Pilot Program should contact PCG Digital Marketing's SEM Team, Jason Otter or Dmitriy Gamarnik at 732-450-8200.