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John Holt Announcement on ADP, BZ Results and Cobalt Unified Platform

The Road Ahead - Newsletter
  May 10, 2011  

Since ADP's acquisition of The Cobalt Group in August 2010, enthusiasm has continued to build around our digital marketing strategies and the road that lies ahead. ADP is committed to providing dealerships with a seamless consumer experience, seamless and efficient dealer workflow, and industry leading analytics. ADP Digital Marketing is a key part of this vision, and it includes all the solutions offered by BZ Results, Cobalt and Dealix. We have consolidated our capabilities on one digital marketing platform; our combined offering includes a suite of solutions that are unmatched in the industry. We are now beginning to migrate our customers to this unified platform to ensure you have the best digital marketing products and services to transform the way you market to your prospects and customers. I want to provide an update on our integration efforts to date and our migration plans, and what this means to you as a valued BZ website customer. John Holt
John Holt,
Senior Vice President,
ADP Digital Marketing


The Road Ahead
During the next several months, we will be reaching out to you about your migration options. Between now and then, we will continue to support your BZ website while investing in the products that complement it, including Business Online, Social Media/Reputation Management, BuzzTrak, CustomerTouch and more. Since you've already invested in your virtual dealership, you understand the value of digital advertising solutions that drive more traffic to your website, shopping tools that deeply engage your visitors in the purchase process, and owner marketing solutions that drive customers back to your dealership. We will continue to enhance these complementary solutions, and they will be deeply integrated into the unified digital marketing platform. 


Boost Your Online Presence 
Word of mouth referrals have now gone online. Do you know your customers are talking about you on customer review websites? They're referring other customers to or away from your dealership. Learn how to protect and manage your online reputation today. Let's discuss how our Reputation Management solution can help you.

Reputation Management > 

Do your prospects and customers have the ability to do business with you online wherever and whenever they choose? Can they schedule a service appointment, get pre-approved for credit, or get a trade-in quote all from your website? Let's discussBusiness Online integration to create and deliver exceptionally qualified leads to your dealership. 

Business Online > 

Are you attracting enough local in-market shoppers to your website and dealership? Is your online messaging aligned with offline advertising? Let's discuss Digital Advertising and how to make you more visible. 

Digital Advertising >
  An Exciting Destination
The acquisition has allowed us to accelerate the delivery of innovative solutions and combine the best of both BZ and Cobalt. When you upgrade to our unified platform, you will experience powerful yet simple to use tools that make it easier for you to differentiate your dealership and stand out in your market. It is built using flexible designs, layouts and themes that offer a vast range of choices. Here are some of the highlights of our flexible, easy to use platform: 
  • Insightful Analytics
    The most powerful analytics tools in the industry give real insight into your customers, vehicles, and website traffic - without needing an analyst to understand the data.
  • Intuitive Website Editor
    Fast and easy website changes with a powerful What-You-See-Is-What-You-Get editor.
  • Effortless Inventory Specials
    Swiftly and efficiently update specials without starting from scratch.
  • Industry Leading Platform
    Modern, high performance HTML5 architecture with advanced SEO features.


Award Winning
Cobalt's awardsDid you know that the Digital Marketing Solutions support organization has more than 500 associates to better serve you? We collaborate with you and offer digital marketing expertise to professional dealer marketers, as well as to dealers who prefer full-service support. We are committed to being the best, not just the biggest, provider of digital marketing services to dealers like you. Our support organization is integral to this commitment.


You can look forward to regular communication from your ADP Digital Marketing team. In just a few short months we have made tremendous progress integrating a wide variety of products and services under the ADP Digital Marketing umbrella. We are now offering a digital marketing platform that is second to none and will only get better as we invest in new solutions. We hope you are as excited as we are about partnering together on the digital journey ahead. 

As I said, we will be in touch with you to talk about our vision and capabilities and the migration plan. If you would like to learn about our specific plans for your dealership sooner, please reach out to us at 1-866-793-9477 or email 

John Holt

Views: 376

Tags: ADP, Announcement, BZ, Cobalt, Holt, John, Platform, Results, Unified, and, More…on


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