Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit
Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape
Five years ago my dealerships were struggling, as many dealers are today, trying to embrace the new “digital world” of my customers. After great heartache and a lot of sleepless nights, what I learned is that to succeed now I needed to turn my dealerships completely upside down, transforming them from the traditional model that had worked in the past, to a new, digital dealer model. Today, I am going to let you in on the secrets of how that’s done. This includes how to restructure your organizational chart, employee roles, pay plans, and your marketing strategy. I will give you step-by-step details on how to complete this process, so you can see the same results that I have, which has been a 200% increase in sales, and more importantly, profits of over $5 million annually.
What action items will attendees take back to the dealerships?
1. How to restructure your organizational chart
2. How to revise employees’ roles, pay and incentive plans
3. What you need to change in your marketing strategy, which media to eliminate and which new media to add into your mix.
Joe Castle, CEO of Castle Auto Group and chairman and CEO of SOCIALDEALER, has 12 years experience in the automobile industry. He is founder and CEO of SOCIALDEALER, CEO of Castle Automotive Group, AutoCare Warranty Corporation, and Castle Capital Management LLC. He has first-hand experience of how to double and triple car sales by use of digital marketing strategies in a dealership. As the auto industry has taken a 30% decrease, Castle has driven his dealership’s sales over 200% and gross profits over $5.2 million annually. His motivation is to drive the automobile business to the next level by designing and implementing digital marketing strategies that transform traditional dealers into revolutionary digital dealers. He has a B.A. in business management from Northwood University.