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It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week's highlighted editorial comes from Travis Miller and Jimmy Vee, founders of Rich Dealers Institute and the authors of Gravitational Marketing: The Science of Attracting Customers and Invasion of the Profit Snatchers. Their editorial, "Trust Me: I'm A Car Dealer," from our September 2013 issue, offers different ways on how to be trustworthy and how earn the trust of customers in your dealership.
In their article, part one of a two-part series, Vee and Miller explain that offering unexpected acts of kindness and being straightforward are just a few ways to build trust with today's customer. Besides the immediate effect of making the sales process easier, the pair offer other benefits of gaining the customer's trust, such as the customer being more willing to pass your information along to their friends.
For a crash course on building trust with your customers, and defeating the car salesperson stereotype, take a look at our September 2013 issue.