Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree with Jim's case against Cars.com. Take a minute to watch my video response to the recent dialogue on ADM.
I am completing my response to the concern's that Jim has outlined on his blog post on ADM. I will post my response next week. I will allow dealers on the ADM community to decide which argument is the most relevant for car dealers who are looking to connect with consumers in the Zero Moment of Truth.
As a friend of Jim and active member of ADM, I am glad that we have a forum to challenge opinions and strategies that impact dealers. So why am I challenging Jim?
Simply because he has it all wrong!
It should be a fun week of dialogue ahead!
Brian Pasch, CEO