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Jerry Hart eReputation Alert: Significant Google Review Change

Google Local Returns to a 5 Star System In New Maps 

- written by Mike Blumenthal –

Along with a total revamp of Maps, Google has announced at I/O, the forum and their blog the return to a 5 star review system. You can request an invite to the new Maps here. From their blog post:

Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges from one to five stars. The system maintains the precision of the former 30 point scale while improving the readability and accessibility of the business listings. Your customers will be able to find up-to-date, accurate information on your business faster than ever. As a business owner, you’ll notice that past ratings have been mapped to the five star system.

Here is how the new scores are now calculated:

  • poor/fair = 2 stars
  • good = 3 stars
  • very good = 4 stars
  • excellent = 5 stars

Some other notes from Google:

  • Users on legacy Maps, mobile (Android + iOS), Google+, Google.com, and other properties will continue to see 30 point ratings for several more weeks
    • If a user is opted into the New Google Maps and clicks on a “more reviews” they will be taken to a plus page where they will see the 5 star ratings
    • However, if the same user had just navigated to the page from plus.google.com they would see 30 point scale
    • Note that users just searching on google.com not coming from New Google Maps will continue to see the old results.
  • Google will no longer be asking users to rate on specific dimensions/aspects. For example, for restaurants users will no longer rate the “food”, “decor” and “service”.
    • Google will show just one overall score (they used an algorithm to translate the food/decor/service scores into a blended overall score).


To the dismay of many, Google replaced the yellow stars with the Zagat system in May, 2012 when Google rolled Places pages into Plus. It was clear from August of last year that Google was testing a return to the 5 Star system and they were never removed from local AdWords display.

The current iteration of stars appear to be universally red in color and it seems that they will roll out to all properties over the next few months. The new “Places” results that were spotted earlier will apparently be the results seen when visited from the new Maps interface.

Original article from Mike Blumenthal

Jerry Hart
President
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Read the Original Source Article: http://blumenthals.com/blog/2013/05/15/google-local-returns-to-a-5-...

Views: 521

Tags: 5, Google, google, hart, jerry, maps, places, reviews, star

Comment

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Comment by Alexander Lau on May 23, 2013 at 5:50am

Thank God, that 3 star system sucked. Now, I'll have to inform 40+ clients of this change.

Comment by Ryan Leslie on May 22, 2013 at 7:52pm

Word on the street is that this was a Marissa Mayer acquisition that didn't have a ton of support. They tried to downplay the Zagat scoring guide according to Matt McGee as early as Oct. 2012. Moving away from it wasn't as surprising as moving to it in the first place.

I've been critical of Google over the last 24 months, but I have to say that I'm genuinely pleased that they are changing the things that needed to be changed. The rewrite of the TOU in December was critical to preserving the credibility of the content. I think this is another appropriate course correction.

Change is one thing that Google does VERY well.

Comment by Ralph Paglia on May 22, 2013 at 6:56pm

Ryan Leslie - Thank you for spotting the lack of author and source citations, which have since been corrected... Besides that, is anybody REALLY surprised to see Google go back to their original 5 Star Rating System and away from the short lived 30 Point Zagat based system?

Comment by Jerry Hart on May 22, 2013 at 12:39pm

You guys are spot on. It was an error and I forgot.  Understood it ain't cool.  Never my intention nor would I think an entire article copied without crediting the author would go unnoticed; so thanks very much for letting me know.  I rushed and that's where mistakes happen.    J Hart

Comment by Mitch Gallant on May 22, 2013 at 12:19pm

Yikes, that's stinky!

Great info either way...

Comment by Ryan Leslie on May 22, 2013 at 12:07pm

Jerry, you copied this verbatim from Mike Blumenthal's blog post from 5/15/2013 and didn't reference him at all. I'm sure it wasn't intentional, but it is still plagiarism. Here is the link:

http://blumenthals.com/blog/2013/05/15/google-local-returns-to-a-5-...

I'm not trying to be ugly, but Mike is a friend and valued resource that I've cited here many times. He at least deserves proper citation if not the byline...

This isn't a "Jerry Hart eReputation Alert:" This is a week old Blumenthal's post. Please consider editing to clarify that it isn't your original work.

Comment by Ralph Paglia on May 22, 2013 at 11:39am

Jerry, thank you for the update... This is absolutely shocking that Google would actually change the way one of their systems or apps operates! I find it amazing that those people atr Google would do such a thing... We should all ask for refunds on the fees we pay to use Google's Review system.

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