Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
Jeff Kershner is an impostor, a liar and his DealerRefresh.com website is CRAP!
Is it true? Is Jeff Kershner floating around industry roundtables and conventions posing as Ralph Paglia?
Apparently it is. There were rumors in the past about this foul play but until now there had been no real evidence. This is a serious offense and what many would call a hideous act of identity theft.
Unlike the show-off or poseur who fails to deceive people, Jeff Kershner succeeds at least for a while in charming his audience into believing he is Ralph Paglia. Maybe it's so he can attend all the parties for popular people or maybe he's trying to obtain the knowledge and status that comes with being Ralph
Paglia.
When Ralph was asked how he felt about this, he replied:
"I've heard Jeff was imposing as me but I never believed it, UNTIL NOW. I can understand wanting the limelight, but to go to measures like this is absurd. What is he thinking? I heard he actually works in the detail department at his hometown Honda dealer and his DealerRefresh.com blog is total crap."
We hunted Kershner down and all he had to say was...
ummmmmm...No comment...as he ran out of a Honda dealer washbay.
Comment
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Comment by Scott Rainville on November 14, 2008 at 3:56pm - I know a trainer who wanted to be someone else so badly he got at least 4 cease and desist letters and had to take his Internet Sales Trainer VSEO campaign down. At least this is well intentioned-I could use a good laugh today-thanks guys...
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Comment by Jeff Kershner on November 13, 2008 at 10:05pm - Thanks Bryan. :)
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Comment by Bryan Armstrong on November 13, 2008 at 9:08pm -
Cute stuff, a tad shocking as I was getting revved up to defend Jeff as I enjoy his stuff, but now I see.
Feel better Ralph.
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Comment by Stan Sher on November 13, 2008 at 3:32pm -
Ralph,
I hope you feel better. Get some rest, we need you back helping to make the car business better and stronger...
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Comment by Ralph Paglia on November 13, 2008 at 3:13pm -
Dave,
When I got back to PHX, I ended up in the emergency room of my local hospital Wednesday night... Turns out I have Pneumonia in a bad way. After a night of IV antibiotics and being on a breathing machine, I am feeling much better.
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Comment by Ralph Paglia on November 13, 2008 at 3:11pm
- Who's your daddy?!?!?!?!?!
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Comment by Jeff Kershner on November 13, 2008 at 10:55am
- I 2nd Metter's comment. And I'll be changing back my profile now. It was all in fun and games. Thanks Ralph.
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Comment by David Metter on November 12, 2008 at 9:44pm - It was great to share a laugh today. Ralph, you are a great sport. Way to be a trooper during the KBB deal. Most people would have packed it in if they were that sick. That's why you are the father of the internet.... Isn't that your new nick name? Uh, I feel another practical joke coming on....
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Comment by Ralph Paglia on November 12, 2008 at 10:49am
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Stan,
Jeff is the master trickster... Now we all know a new trick!
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Comment by Stan Sher on November 12, 2008 at 10:44am
- that was wild... I am sitting here now at KBB and I was not sure how the two of you would be...
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