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J.D. Power and Associates Automotive Internet Roundtable: Agenda for October 20-22, 2010

Automotive Internet Roundtable: Agenda

Visit the J.D. Power and Associates Online Automotive Review blog to submit ideas for this upcoming roundtable!

Wednesday, October 20, 2010
1:15 p.m. J.D. Power Automotive Online Marketing Review for the Emerging Market
This presentation will highlight the findings from the latest J.D. Power and Associates studies that provide insight into consumer interest and mobile usage when shopping for new and used vehicles
Gene Cameron, J.D. Power and Associates
Arianne Walker, J.D. Power and Associates
Mike Cooperman, Web Intelligence Division, J.D. Power and Associates
2:30 p.m. Current Trends In Automotive Advertising
Kantar Media analyzes how auto ad budgets are being invested offline/online and how ad messaging is evolving in a recovering market.
Libby MacDonald -Kantar Media
Jon Swallen, Kantar Media
3:30 p.m. Networking Break: Hooklogic
4:00 p.m.

Attention Spans are Short. Content is King.
User generated content and sponsor created content will play key roles to influence auto buyers’ next purchase, and this panel will address the immediate future of online video content creation, programming and distribution.
Jason Deal, Initiative USA
Kim Kyaw, Toyota
John Deschner, AKQA

5:00 p.m. - 7:00 p.m. Networking Reception: Tremor Media
Thursday, October 21, 2010
7:00 a.m. Networking Breakfast: SCI
8:00 a.m. Announcements
8:15 a.m.

Keynote Speaker
Scott Keogh, Chief Marketing Officer, Audi of America

9:15 a.m.

Industry Updates and Forecasts
John Humphrey , J.D . Power and Associates

9:45 a.m. Networking Break:
10:15 a.m.

The Buck Starts Here
Four of the most important leaders of OEM marketing discuss the most important issues in interactive marketing and how they are dealing with them. Each of these leaders has a unique perspective on marketing and direct experience guiding their respective firms efforts.
Gene Cameron, J.D. Power and Associates
Michael Keranen, Honda
Robin Pisz, Lexus
Charlie Taylor, Volkswagen Group of America
Eric Jillard, MBUSA, LLC.

11:00 a.m.

Unleashing a Big Idea: Taking Pepsi’s digital marketing success to the automotive industry
Presentation by David Dreyer

Find out how to transfer Pepsi's learnings about deploying a digital marketing program to generate billions of impressions, millions of leads, and new brand evangelists to the automotive industry.

11:30 a.m.

Beyond Buzz: Social Media Driving Consumer Insights
Is your company using the unaided conversations on blogs and social networking sites to drive strategic consumer insights? Listen to expert feedback from those companies that are using social media beyond marketing.
Mike Cooperman, J.D Power and Associates
Linda Gangeri, Volvo
David Schoonover, Kia Motors America
Doug Frisbie, Facebook
Adam Boalt, Goso
Steve Patrizi, LinkedIn

12:15 p.m. Networking Lunch: USA Today
1:15 p.m.

Ad Network Exchanges and DSPs
Rob Tucker
Bruce Journey, Dataxu
Zach Coelius, Triggit
Eric Franchi, Undertone

2:00 p.m.

The Hunt for Shoppers: Mobile Marketing in 2010
Learn how mobile communications are rapidly changing the vehicle shopping process, how marketers are meeting new mobile shopper needs, and what’s next on the mobile frontier.
Sharon Knitter,
David Harris, Mazda

2:45 p.m.

Conversion of Brand Purchase Intent: an Under-measured KPI

The panelist will examine: where consumers bounce from a brand’s purchase intent, how to create urgency without destroying brand value, and the roles and responsibilities of OEMs, Regions and Dealers.

Jared Rowe, Ford Direct
Gary Marcotte, AutoNation
How to Best Present your Inventory Online
—Panelists:—3:45 p.m.Networking Break: Interclick4:15 p.m.

Location-Based Services/Reputation Management

Mary Butler, Razorfish

5:00 p.m.

Next Generation CRM Systems - Where are We Headed?


Mike Martinez, Izmocars

Targeted Creative: Unprecedented Efficiency or Unnecessary Complexity and Expense?
Should we focus on the contextual relevance, geographical location, customer's interests and passion points, or the consumer's "position" in the purchase funnel regardless of what sites they are visiting?
Alex Hultgren, Ford MotorCompany
John Kovac,
Paul Ollinger, Facebook
Eric Johnson, ESPN
Sarah Ripmaster, PointRoll

5:45 p.m. - 7:45 p.m. Networking Reception: Bluekai
Friday, October 22, 2010
7:45 a.m. Networking Breakfast: KBB
8:45 a.m. Announcements
9:00 a.m.

How traditional media drives online shopping

Loren Angelo, Audi of America
Clark Wood,
Wayne Powers, Time Inc.

10:00 a.m.

Fallacy of the Last Click
Join a lively panel of industry advertising experts, moderated by Carolyn Crafts, CMO of, as they discuss the evolution of their advertising success metrics and dashboards to reflect how online advertising is impacting consideration and moving metal.
Carolyn Crafts,
Joe Kyriakoza, Jumpstart
David Cohen, Universal McCann

Optimizing the Lead Mix: A Challenge for Improving ROI
Panelists will address various issues dealers face today with different lead sources and discuss ways to improve their ROI
Roy Bavaro, DCH Auto Group
Rick Jones, Urban Science 11:00 a.m. 11:30 a.m.

Combating the Green Marketing Backlash

Different OEMs have taken vastly different approaches to being green. How can they break through the clutter? How will that translate to training dealers? And which technology will come out on top with consumers?
Mike Cooperman, J.D. Power and Associates
Panelists: 12:15 p.m. End Program
Raffle for Two 16 GB Apple iPads and Program Conclusion

Views: 108

Tags: 2010, Agenda, Automotive Internet Roundtable, J.D. Power and Associates, Las Vegas, October 20-22, Red Rock


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