Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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OK - maybe "spying" isn't the right word.

I am new to the ADM community. For the past 6 weeks I have been peeking in.....testing the waters. That is one of the advantages of the Internet. You can visit many places, see many things from the relative comfort (and anonymity) of your computer. (I am shocked that I spelled ‘anonymity’ correctly….the spell checker didn’t go into orbit)

For the past 9 years I have been working at a small dealership in sales. I have basically done everything on the "sales" side of the dealership. I started the Internet department and made it some what successful. (at the time I was happy with the way things were, but my eyes have been opened). I was making good money. Why change a “good thing”? I did not feel the need to seek out assistance from a community like ADM.

Over the past couple of years, as the economy has been churned like a blender full of frozen margaritas, during happy hour. This business became more difficult. For many in our industry it has become the worst of times. After much soul searching, angst, and many prayers, I bid farewell to the “comfort” of the dealership, and took a leap of faith.

The day after Easter I started a new job with Wheels Video and came to the realization that even though I have been in the automobile business for the past 9 years, and had made a lot of friends as clients, I had kept myself insulated from the other people in the industry. There are a small number of people with whom I have worked, but in general, I’m like the kid who moved over the summer and started at a new school.

I take full responsibility for my failure to meet others in the industry. However, I also feel it is never too late to admit your mistakes and change. I began looking to see what social networking groups were out there and was pleasantly surprised to find ADM. I have been impressed by the familial atmosphere, the sharing of ideas and willingness of members to help each other.

Change is often accompanied by fear; fear of the unknown…. fear of rejection. I was afraid that if I just jumped into the ADM community, that I might be confronted with cynicism. I do believe that most people are here with the intent of furthering their careers (and I’d be lying if I said that I wasn’t), but at the same time, I have the impression that most people who participate in this community also want to become friends – share “war stories”, relate successes and failures, and offer advice. That is very appealing to me.

OK….now that I have spilled my guts, hopefully you have a better idea of who I am. I am ready to be a full participant in this active organization. I will be happy to assist or offer an opinion. If you ask a question, I will respond. (I may not have the answer, but at least I’ll tell you that). I look forward to hearing from you.

Views: 33


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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