Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Rob Christianson, Sr. UX Designer|
It's Time for a Twitter Tune Up!
If your dealership is active on the social network Twitter (and really, why wouldn't you be?), you may have just received an email or seen the announcement introducing their new Profile Pages.
If so, bear with us and let us break down the exciting new changes coming soon so that your dealership can get a jump on the competition by updating and effectively using the exciting new features that Twitter has just launched!
Since everyone loves a selfie these days, let's start with the new Profile Picture...
400 Pixels of Glory
Twitter has increased the maximum size of the profile photo to 400x400 square, and in the new layout of your profile, it really shines. So make sure you're putting on your best face and use this area to your advantage. The new Profile Picture is perfect for a logo, a photo of your roadside sign customers may be familiar with, or a friendly photo of your GM.
Larger Header Images
Your new huge header image can be 1500 x 500… that's a great size to feature a familiar, well-photographed exterior shot of your dealership (in nice weather of course), some beautiful featured inventory (this would need to be FREQUENTLY maintained) or perhaps one of those popular "group selfies" (made so popular by Ellen DeGeneres) of your staff.
One of the most exciting new features is the ability to "pin" a certain Tweet to the top of your profile. It will appear front and center at the top of your Twitter feed and would be a great place to feature seasonal specials, your Why Buy message, OEM announcements or your own featured inventory (again, refresh it constantly, or ask your Social Media Specialist for help). Always include links back to your site to keep your customers coming, and it never hurts to effectively hashtag the heck out of your tweets... Within reason of course.
The Art of the Hashtag
Two or three effective tags like #excellencemotors or #usedcarspecial really do the trick. Think like your customers, after all, hashtags are used as search terms in Twitter. Not just "vanity plates."
The More Things Change, The More They Stay The Same...
The new Twitter profile page changes are gradually rolling out to users across the Twittersphere (did he REALLY just write that?), so your time will come if you haven't seen the change yet. But keep in mind, these new pages will be seen in the Desktop and Tablet views, not the mobile profile. If you usually Tweet from your smartphone you won't see any change, but rest assured your followers will.
Be ahead of the curve and show shoppers that as a business you not only care about meeting their needs with great vehicles, service and a memorable experience - you "clean up nicely" when it comes to digital marketing, too!
What are your first impressions of Twitters new look? Love it or hate it?
About the Author
|Rob Christianson has been practicing design, typography and illustration for pretty much all of his life, he just didn’t know it until high school. He studied at Seattle’s renowned School of Visual Concepts and has had over fifteen years of professional experience. He's also a voracious lover of bacon. Rob is currently a Sr. UX Designer for Cobalt. In the past he has also created illustrations for Microsoft, Starbucks, J&D Foods (creators of Bacon Salt), Focus on the Family, BDS Marketing, Media Partners, Girls With Wings, Mrs. Fields Cookies, Cinnabon and VoiceStream Wireless (now T-Mobile) among others. He’d love to hear from you. Give him a shout at firstname.lastname@example.org or @robchristianson.|