Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.
Technology has the pedal to the medal and has no intention of slowing down, 2014 is going to be a huge year for the auto industry and this is our glimpse into what the future has to offer, and what to gather at NADA in order to succeed in 2014!
The shear amount of data that will be captured in 2014 will be phenomenal. With the heightened integration of wearable technologies into our lives, expect new digital experiences to transform the dealer sphere. Technologies will “learn” our patterns and lifestyles, and the amount of information we are presenting on the things we “like” will continue to drive this personalized experience. Every social platform from Facebook to Pinterest allows us to proclaim what we like and want and companies are segmenting their consumers more than ever. Expect marketers and advertisers to eat up this rich consumer data, and whip up some truly awesome concepts to entice the automotive consumer like never before.
With everything from augmented reality to beacon technology the dealership as we know it will become more scarce. Dealerships will transform into fully interactive digital experiences. Advertising and marketing strategies will continue to digitize and focus on the necessity of mobile in societies lives.
Our vehicles are becoming more and more advanced, and consumer companies are jumping on the bandwagon to get a piece of the cake. From Google’s push to drive android into vehicles to companies like HeadsUp! that projects your smartphone onto your windshield vehicle to mobile integration is growing fast. New technologies will arise and create new routes for companies to enter the market, and if the Tesla Model S is any indication of what the automotive sector is about to look like, we are in for a treat!
New Orleans or “NOLA” as some call it, is a city much different front your hometown.
The city is known for hosting one of the biggest parties of the year “Mardis Gras” and when they say the city never sleeps they mean it. I have personally been to New Orleans a handful of times and dawn comes faster than you can say Ferrari. This city is full of soul and is a culture you won't soon forget. Looking for gator heads and more beads than you can imagine, want to experience some rich french history and consume some of the best seafood you’ve had to date… this is your city.
Take advantage of this conference and attend the over 150 workshops and sessions as well as the countless vendors debuting all the latest products and services.
Bring back a great deal of knowledge to your prospective companies, and have fun!