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It’s a Follow-Up Game & Text Messaging Can Help

No dealership (indeed, no business) can thrive on leads alone. It’s a team effort with follow-up as the true MVP. After all, follow-up turns those leads into ups and eventually closes the sale. But follow-up often feels like a waste of time. It’s all too easy for consumers to ignore or push aside the usual emails and voicemails from dealerships (assuming they actually notice the messages). To make your follow-up pay off, you need to get more attention to your messages faster...and in a way that invites more immediate response.


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