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Seeing changes in the gym doesn't happen over night. And the gym is only half the battle. A balanced diet, efficient recovery time, even the equipment and methods of your workout dictate your results. An effective combination of all these things may still not guarantee the results you are hoping for. Any of this ring a bell?
Now, let's talk about your Social Media Workout Plan. What's that... You don't have one? How do you expect to grow, expand your knowledge, or allow your Social Media to live a potentially longer life in general?
As I mentioned above, results take time. You won't see results in a week, probably not even two weeks. We all have our own battles in Social Media, just as we do at our local gym. Some swear they can't put on weight or muscle for the life of them. Others feel they can't lose weight no matter what workout or diet they try. The point is, each of us have certain priorities or wants from our workouts, just as we do our Social Media efforts. If you have a plan, the effort, and the attitude, you will see results...I guarantee it.
If you're like me, you might like to stretch some before hitting the weights or cardio machines. Before you walk in the "Social Media Gym," you may want to do some warming up as well. Here's what I'm talking about -
Before I open my big mouth each day, I like to see what's going on in the world first. I suggest you do the same. Nothing worse than having that first post of the day be one you can't get back. Yikes.
1.) Check out Twitter's MOMENTS
2.) What's TRENDING on Facebook?
3.) What are the MOST POPULAR images on Instagram?
4.) POPULAR videos on YouTube
5.) What's HOT and RISING on Reddit?
*No matter the Social Media platform, take some time to walk a few laps before you max-out. Trust me.
-ANY UPDATES OR CHANGES-
About once a week (if not more) at least one of our Social Media platforms has a significant update or change made to a certain feature whether we like it or not. These changes or updates may help you or potentially hurt you, who knows. The point of the matter is you must adapt, learn, and adjust accordingly. First thing of a morning, make sure no relevant changes have been made to Facebook, Twitter, etc. that affect your Social Media efforts.
-CHECK YOUR VITALS-
Similar to keeping an eye on your heart rate or the number of calories burned, you need to start each morning by locating the most important numbers/stats regarding your Social Media accounts. I've always said what you look like in the mirror is far more important than the number on the scale. The number of followers you have doesn't assure you a successful Twitter account, but it is nice to track your growth. The quality of your posts and Social Media accounts will show for themselves, let the mirror do the talking.
Your body needs time to recover. How you take care of your body in between workouts is just as key as the workout itself. Knowing when to take a break from Social Media is something I think is very important. I realize some professionals that handle Social Media can't just fall off the map for a month, but a steady balance of Social Media and Pre-Social Media behavior is key.
In short, learn when to put your dumb phone down and get off Facebook for two seconds. Our mind, just like our muscles, needs time to unwind and recover. You know that feeling where you are just mentally drained more than anything? That can happen very easily in Social Media, constantly screening through text and images as quickly as we can. You can get burned out if you're not careful.
In conclusion, a disciplined workout combined with a nutritious diet and an appropriate recovery schedule is key to a healthy lifestyle. Do you want a healthy and successful Social Media campaign that is continuously growing? Then you must stay in shape. It takes discipline, hard work, patience, but even more, it takes a plan. If you stick to a daily WARM-UP, WORKOUT ROUTINE, and allow RECOVERY TIME, the results will come!
FOLLOW ME ON TWITTER - @JtownW / @M1Data