Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by dealers because they 1) can be used to evaluate an SEM company's ongoing performance, and 2) may permanently affect a dealership's advertising performance on Google.

Read the full article here: Is Your Dealership Losing Google's Trust?

 

Views: 61

Tags: Automotive, Bing, Digital, Engine, Google, Marketing, PPC, Paid, SEM, Search

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service