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Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by dealers because they 1) can be used to evaluate an SEM company's ongoing performance, and 2) may permanently affect a dealership's advertising performance on Google.
Read the full article here: Is Your Dealership Losing Google's Trust?