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Is Your CRM System Really Delivering Your Emails?

I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation.  I was impressed with the quality content presented by the speakers.  


One workshop I added was Kendall Billman's from AVA.  Kendall recently moved from VinSolutions to   I plan to write a full blog post on the research that Kendall shared at Battle Plan, but one of the take-aways I got from the workshop discussion was on email delivery rates.


How do you really "KNOW" that the emails generated from your CRM workflows are getting delivered?  One of the reasons why the AVA product is interesting to me is the platforms ability to get emails delivered.  The way AVA re-engages leads that dealers thought were lost in simply breathtaking.


So I wanted to start a discussion with ADM members, to get some feedback on email delivery rates.  If you would, comment on a few questions:


  • What processes do you have in place to test the email servers used by your CRM companies are not blacklisted or are delivering test emails to accounts you control?
  • What elements of your email messages have you found will easily trigger spam filters?
  • How many emails do you find it takes to get a consumer to respond to you?


AVA Research Is Eye Opening!


Kendall's research, which I will highlight in a follow-up article, said that it takes on average, 7.1 emails to get a consumer to respond.  

Kendall will be sharing his research with dealers at the 4th Annual Automotive Boot Camp, May 14-16th in Philadelphia.  You should be present to learn about the results of analyzing millions of emails. 


Are you CRM work-flows and staff pursuing customers with a persistent but pleasant email strategy?  


And what if you are and your emails are not getting delivered?  


Share Your Email Audit Stories


So have you done an email deliverability audit?  What have you found?    Share your stories here on ADM.

Brian Pasch, CEO

PCG Consulting



Views: 241

Tags: ava, brian pasch, crm, emails, kendall billman


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Comment by Stan Sher on April 21, 2013 at 9:48am

I have always enjoyed Kendall Billman's knowledge and wisdom. This is some great content that I believe can help dealers increase communication with their prospects and create more business.

Comment by Stephen Murphy on April 19, 2013 at 8:17am

Here's a great resource to see if your emails are getting blacklisted:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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