Automotive Digital Marketing ProCom

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Is your branding and your message getting through with your email?

Consider this... with the wide array of devices available to handle email (and social networking), screen/display size varies greatly from 32"+ monitors all the way down to the size of a cell phone display. Do you really want to have a 2-inch by 6 inch graphic of your dealership logo with all of your contact information at the top of your emails? What if the the pictures are blocked or awaiting the users approval prior to downloading?

If you embed your branding and contact information within a graphic, it stands a chance of never being seen. In addition if you size that graphic to something large (for you technical people I am referring to embedded width and height in the email HMTL), your intended viewer has to scroll past a very large "broken graphic" area before they see the content of your message. Something that can be very painfull on a cellular phone or ipad-like device.

My suggestion is to (1) always put your textual content as close to the top-left corner as possible and (2) break up your graphics. Include a logo as an image but have your dealership name, address, phone, fax etc. as text positioned appropriately near the graphic of your logo. This way should you happen to send email to a prospect who is driving around to dealerships at the time he/she checks your email on their cell phone, and something you put in that email happens to catch their eye, they at least see who you are and where you are located. Otherwise they might think you are the dealership they have been talking to on the other side of town and go there and purchase the vehicle. What ashame that would be.

I am interested in your thoughts and other alternative solutions. Please share.

Views: 2

Tags: branding, email, gif, images, jpg, pictures, png, quote, quoting, strategy

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