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Is TrueCar going on the offensive?
Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".
While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter, Tara Siegel Bernard, only quotes TrueCar CEO Scott Painter, Jeremy Anwyl, vice chairman at Edmunds and Alec Gutierrez, senior automotive market analyst, at Kelley Blue Book and fails to speak with anyone with a dealers perspective. In addition she fails to mention Zag and the hypocritical non-transparent methods used by TrueCar in order to infiltrate Dealership Management Systems to extract dealership data for the enhancement of their own product. For more on this you can see my post from March 2nd, 2010 in the Dealer Refresh Forums: http://forum.dealerrefresh.com/f40/truecar-using-zag-dealer-data-cr...
This article seems more like an enhanced press release than a piece of objective journalism. I have emailed Ms. Bernard and encouraged her to look further into this subject and to produce a much more objective piece of journalism worthy of the NY Times. I encourage the ADM community to read her article and share your TrueCar experience with her and her editors. I hope that they can produce a much more worthy piece then the one that appears today. I also must ask the question is TrueCar going on the offensive with infomercials like this? What do you think?