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Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Is TrueCar going on the offensive?

Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".

While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter, Tara Siegel Bernard, only quotes TrueCar CEO Scott Painter, Jeremy Anwyl, vice chairman at Edmunds and Alec Gutierrez, senior automotive market analyst, at Kelley Blue Book and fails to speak with anyone with a dealers perspective. In addition she fails to mention Zag and the hypocritical non-transparent methods used by TrueCar in order to infiltrate Dealership Management Systems to extract dealership data for the enhancement of their own product. For more on this you can see my post from March 2nd, 2010 in the Dealer Refresh Forums:

This article seems more like an enhanced press release than a piece of objective journalism. I have emailed Ms. Bernard and encouraged her to look further into this subject and to produce a much more objective piece of journalism worthy of the NY Times. I encourage the ADM community to read her article and share your TrueCar experience with her and her editors. I hope that they can produce a much more worthy piece then the one that appears today. I also must ask the question is TrueCar going on the offensive with infomercials like this? What do you think?

Views: 347

Tags: Bernard, Painter, Scott, Siegel, Tara, TrueCar, ZAG, buying, car, data, More…extract, haggling, infiltrate, ny, times


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Comment by Auto Glass Authority on February 13, 2012 at 1:54am

Yes, the journalist covering such an important story should not have written a rather sketchy one and adhered to the high journalistic standards set by New York Times.

Comment by Scott Falcone on February 11, 2012 at 9:55pm


With the pockets they have nothing would surprise at this point. Another example of the press (possibly) being bought or mislead with strong relationships.

Keep a close watch on the numerous magazines serving the dealer community and this shouldn't really surprise. It's beenhappening for years in this space. Thanks for pointing out another example of journalistic "something" . Love the passion! 

Comment by Premier Auto Lease on February 11, 2012 at 8:55pm

Just sent this to Miss. Tara hope she actually reads it. This sh$t is seriousily pissing me off here I am at 830 on a Sat night answering emails, sending out quotes busting my ass trying to do things the right way & I have to deal with this crap.

She's has all these "credentials" & is supposed to be educated but she sounds as ignorant as those guys. ANYONE that says "there's no reason a car should be a different price no matter what city or state they're in" is an un educated idiot that knows absolutely nothing about business, that's just a fact. There are probably 100 reasons this won't work or makes no sense but I'll just throw one out that even a stupid person should be able to grasp..the cost of opperating a business is probably in the neighbourhood of 40% more in Beverly Hills than it is in Ames Iowa. I learned that my FIRST day of college maybe they were sick that day not sure? Yeah i'm pissed but actually feel better thanks a lot for the forum to vent!!


  Have a great night.



Hi Tara,
Isn't journalism supposed to be objective & represent both sides of a story? True car, scott painter are a huge scam & there's a huge dealer exodus happening at the moment. They force dealers too the bottom NO MATTER what he says but the problem with this is you get VERY angry customers showing up to the dealer where they don't have the exact car they have a quote on "but they do have this other car".

I've been in business over 20 years & started keeping records of my clients with true car certificates about 4 months ago. 22 clients have gone to dealerships with them quess how many got the certificate price? ONE that's correct ONLY 1, two others were switched to pre owned cars (bait n' switch) & ALL the others 21 out of 22 were classic BAIT & SWITCH..those are FACTS. I did end up getting most of the deals.

With true car the ONLY way you will get a "no hassle" deal is if you show up at a dealership, they have the exact car & you are PAYING CASH...period!! Otherwise you're in for a BIG hassle!!

KBB & Edmunds are great for research but they are in the advertising business NOT the car business. They DO NOT buy or sell cars & NO dealer uses KBB as a referrence for a trade in value. I've said it to well over 1,000 clients that come to me with "KBB says my trade is worth xxx" my answer is always the same, great why don't you call or email them & see if they'll take the car for that price? Oh wait a minute they don't actually buy or sell cars all three of these sites are strictly referral services. Like I said they are in the advertising business.

Way more to this but I think you get the picture? More than happy to talk in more detail you can reach me anytime @ 310.600.2461.


    Michael Mendelsohn



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