I thought this would be a fun topic for a blog. And I have a feeling Stan will be one of the first to respond to it as he does to most other postings. That is why I asked myself "Is Stan Sher the greatest social networking marketer in the business?"
Many of you reading this know exactly who I am talking about. Stan Sher - who appeared out of the depths of nowhere to take over the social networking sites shared by automotive professionals everyone. Most of you have him as a friend and read his endless comments and updates to blogs and topics daily.
I know you likely have him as your friend because he has 413 friends on ADM alone. In comparison, Jim Ziegler has 182, David Kain has 71, and I have 90.
Now, obviously we know that your amount of friends usually doesn't equal popularity, but Stan's inundation of these sites has caused him to be recognized. In just a few short months, Stan Sher has made himself known to the automotive e-Commerce world in amazing fashion. Power players throughout the industry know him and has seen his face. While Jim Ziegler spoke at NADA and presented images of networking sites, Stan's pic was there front and center.
At NADA, through just the self-marketing of himself, Stan was able to befriend myself and others as well as rub shoulders and converse with those very same people he had made an impression on online. He was able to join inner circles reserved for true internet experts and online pioneers solely through the introduction of himself on sites such as these.
So if some of the figureheads of major automotive companies are aware of Stan...
if Presidents, Owners, CEO's, Consultants, National Sales Directors, etc all are familiar with Stan...
if an indelible impression was made on you that met him (regardless of how he presented himself), I ask again...
Is Stan Sher the greatest social networking marketer in the business?
Sure, it depends on your goal. Many have the goal of selling cars on social networking sites and some succeed. But if Stan's goal was to make himself known, through ADM, Facebook, Myspace, DrivingSales, etc, and he achieved his goal, one must contend that he is a social networking master, am I right?
Yes, many of you will scoff at this blog. Many will start laughing and some may even get upset. However, give credit where credit is due. You heard of him. You've seen his comments. You've met him, possibly. You've shared emails or ideas. You know Stan Sher. Pretty impressive, don't you think?