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I am in Dallas ,Tx and was thinking of using Mobile Marketing ?? Any thoughts ?

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Comment by ROBERT CRAFT on October 9, 2009 at 6:06pm
Ok , I saw your article on sms short coding, now I got it . Thank you !

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Comment by Larry Bruce on October 9, 2009 at 5:55pm
Robert if you want to text someone their car is ready you can do that for free through Google. Your short code example below is the best use of mobile marketing at this time I believe
Comment by ROBERT CRAFT on October 9, 2009 at 5:23pm
I saw something today like dealer text, it looked great for service advisors, the only thing I thought was putting a hot product ,like a 2010 Camaro on a billboard and have a text to 2010 at gmyc example ?

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Comment by Larry Bruce on October 9, 2009 at 5:09pm
Robert,

I have been doing a lot of research on mobile marketing over the last few months and have come to the conclusion that the only kind of mobile marketing that will work for a car dealer seem to be SMS Short Coding. This channel is best used as a support channel to Direct Mail, Bill Boards, TV and Radio commericials.

Direct Mobile Market does not seem to have a place right now, in my opinion. You can read more @ Click-Throughs, Ads and Mobile Marketing, a post I recently did on ...
Hope that helps, feel free to contact me if you need more info or have further questions.

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