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Is Google’s Advertising Destroying the Sanctity of Search Results?

by David Jackson, 12/18/2011


I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible."  He's no longer convinced of that.

In fact, he goes so far as to say, "Well, I’ve always been a big enough man to admit when I’m wrong. And I was wrong about Google. Dead wrong. Like so many others, I too was fooled by Google’s clever sleight of hand."

"Why? Because Google has strayed far away from its original search roots. Today’s Google is first and foremost a greedy corporation – a powerful advertising company that generates 97 percent of its income from its advertising programs – namely Adwords. And while Google may have made its name in search, it made its fortune from advertising.

And when 97 percent of your income is coming from advertising, guess what your overriding priority is going to be? That’s right… how to make more money from your advertising programs!

So how did it come to this? How did Google lose its way?"


Following are the top 20 keyword categories that fetched the highest costs per click:

1. Insurance – $54.91 per click
2. Loans – $44.28 per click
3. Mortgage – $47.12 per click
4. Attorney – $47.07 per click
5. Credit – $36.06 per click
6. Lawyer – $42.51 per click
7. Donate – $42.02 per click
8. Degree – $40.61 per click
9. Hosting – $31.91 per click
10. Claim – $45.51 per click
11. Conference Call – $42.05 per click
12. Trading – $33.19 per click
13. Software – $35.29 per click
14. Recovery – $42.03 per click
15. Transfer – $29.86 per click
16. Gas/Electricity – $54.62 per click
17. Classes – $35.04 per click
18. Rehab – $33.59 per click
19. Treatment – $37.18 per click
20. Cord Blood – $27.80 per click (Source:


I don't see Automotive in there but we all know it's getting more and more expensive.  Mr. Jackson also discusses his opinion that SEO is less relevant.  What do you think?  You can read the entire article here on wwww. ...



Views: 43

Tags: Google, PPC, SEM, SEO, adwords, marketing, search


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