Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Is Email Still The Preferred Way To Reach Customers?

Is Email Still The Preferred Way To Reach Customers?

Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive and thus respond to few interesting ones that hit a chord with their needs. With spam filters and gmail promotion filter, there is very high probability that your email will go unnoticed. Here is a side by side comparison of SMS and Email stats that will make you think about your engagement strategy.

Open Rates: Based on Mailchimp’s latest survey, average open rate for email range from 20% to 25%. In contrast, SMS has 98% open rate.

(Source: Mailchimp)

Email Click Rate: Similarly, average click rate for emails is between 2% to 3%. In contrast, SMS has click rates as high as 45% making it a preferred option for sales & marketing.

(Source: Mailchimp)

Would like to hear what is happening at your dealership. Please comment with your preferred mode and success rates.

Views: 124

Tags: Business, Customer, Engagement, Markerting, Texting


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service