Just got a call from a "car guy" vendor trying to sell my store on his product. Right away I could picture the gold chains, chest hair and large rings he must be wearing. Apparently, his assumption is that all car guys are like him and the best way to sell is to be gruff, fast talking and constantly cursing in conversation all while giving a take-it or leave-it approach (really? You're gonna hard sell me?)
Last I checked, most people (myself included) want to be talked to like people, not pawns for business gain. The real goal is to sell yourself not as the stereotypical "car guy" but rather as a friend I would want to do business with. Granted, there is a fine line between selling and 'friending' and confuse the two and no selling will take place, but function with both in a symbiotic relationship and not only will more sales come, but your customers will respect and trust you a lot more which should lead to more sales with repeat and referrals.