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With Google acquiring Waze (http://adage.com/article/digital/google-wanted-waze-local-ad-market...), I'm curious if any dealerships have looked into geo-based mobile advertising with Waze. The minimum spend is only $50 and your ads can be served up to customers that are within a specified radius of the dealership.
With Google Maps distancing itself from Apple and other maps, the integration of Waze could be a great advertising source for car dealers.
Anybody using this?