Automotive Digital Marketing

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The biggest question that we get as a company from our clients is “How Will My App Be Found on the App Store?”

For the most part the question is brought up from either a standpoint of re-hashing a fear of just how many apps are in the app store or basically a misunderstanding of the type of app that we are developing for them in the first place. Either way we handle the question with a very simple reply:

"Your app will be found in the app store because we market and help you market your app to your existing client base…and more".

There are a number of different type and style of apps on all the various apps stores. There are gaming apps, connectivity apps, social media apps and they are all vying for a piece of real estate that are end users phones. Each app brought to market needs to be found to justify the expense of development, the expense of marketing as well as needing to be found to appease either investors or the developers themselves. And as more and more apps come to market then the noise generated by each individual app needing to be found increases.

Our App development is a little different.

If you think about your dealership as a hub in your community then you start to think about how your dealership connects. Do you advertise within your dealership? Yes, of course you do, so we give you the tools to allow people to download your app from within the dealership. Posters, tent cards, on vehicle signage and more are part of the service that we offer…but then we take it a little further.

Used vehicles are sometimes the bread and butter of a dealership. Cars on the lot are visited by people after hours and sometimes without a sales representative present. The way that we help you market to these people via an app is unique. We first help by allowing your dealership to generate used vehicle features sheets off of our platform. We have your app marketing already integrated into these features sheets and then we give each feature sheet a clever QR Code that brings users to that cars information on the mobile web and then it prompts them to download an app directly from that site to their phone. And your dealership gets the SEO benefits of having an mobile website as well as an app in an app store…

Course we do take it a little further than that as well…what are your thoughts on Facebook?

We give your dealership the ability to market your app right on your mobile and standard Facebook pages…and then their is print…the traditional tool for dealership marketing.

Do you want to track the engagement of your newspapger advertising? Then how about a call to action to download your app? Too simple…then how about an insentive to download your app via a QR CODE directly on the Ad itself? Again…too simple? Then how about insentivising your end users to download the app and then you push them either a loyalty reward or send them on an destination tour where your dealership becomes part of the experience?

"We also understand that you’re in the business of selling vehicles and building relationships"

See we understand what it takes to bring an app to market and we also understand that you’re in the business of selling vehicles and building relationships. Selling cars happens at your dealership…building relationships happens in your community and your community isn’t on an app store.

If you’d like to know more about how a Shift Automotive App can benefit your dealership then drop us a line at 1 800-284-2197 or visit us We’d love to work with your dealership to put your fears into perspective and to let you know that when it comes to your app and getting it out into your community…we’ve got it covered!

Edward Curran
Shift Automotive Apps

Views: 28


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