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Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge objectivity, but for effectiveness and fun, combined with a strong product message, this ad - with nearly a million hits so far, is jus de ticket, mon.
For the record, I still think the Sunny Side ad missed the mark to drive sales, even if it also has nearly a million hits. Thanks to ADM genius, Chuck Dapoz for mentioning this new Volkswgen ad.
Interactive Media Manager / Industry Analyst
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