Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities. I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.
The much-anticipated 2011 Automotive Marketing Boot Camp is scheduled just prior to the 10th Digital Dealer Conference, which will be held in Orlando Florida. The Boot Camp is scheduled April 16th-18th.
The 2011 Boot Camp classes provide hands on tactical training for Internet marketing, social media, lead management, CRM systems, phone handling, video SEO, reputation management, Google Places optimization, blogging content creation, as well as Automotive SEO.
This year’s workshop leaders also include dealer principals and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies.
Workshop leaders include Scott Falcone, Jeffrey Kershner, Andrew DiFeo, Hagen Durant, Scott Falcone, Eric Miltsch, and Timothy Martell.
The 2011 Orlando Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Christine Rochelle, Christy Roman, JD Rucker, Matt Murray, and Alex Snyder.
The Automotive Marketing Boot Camp delivers the knowledge and skills dealers need to create, execute and manage effective dealership processes. New to this year’s program will be added seminars on back-end marketing; how to better handle phone calls and leads to maximize lead conversion.
The boot camp is perfect for General Managers, eCommerce Directors, and Internet Sales Managers. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.
The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.
Save $100 This Week Only
Learn more about the Boot Camp and register online at http://www.automotivemarketingbootcamp.com .
Dealers can save $100 on Boot Camp registration fees by registering by February 11, 2011.
PCG announced at the 2011 NADA Convention a new turnkey package for car dealers to attract talented college interns to assist with their digital marketing and social media strategies.
The Automotive Internship Program (AIP) is also an idea program to train existing employees or new hires to bring the needed skills into the dealership to supplement an effective digital marketing strategy.
The Automotive Internship Program (AIP):
Visit the AIP Registration Page for the 2011 Summer Semester starting in May. Certificate Programs Scheduled For May Include:
Members of the ADM community can save $200 if they register for the program by February 11, 2011.
Register now to allow PCG time to create the customized marketing materials for participating dealers for the May semester. The sooner dealers advertise the AIP to local colleges and universities, the more candidates will be able to participate.
You can click on any of the links to read more details about each certificate program. If you would like to read testimonials from car dealers who have participated in PCG Digital Marketing training programs, I have provided a number of student testimonials.
Any dealership who is looking to attract new employees into a career in automotive retail sales and marketing should sign-up for the AIP.