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Into the Valley of the Doll: Reflections on the Rise of Jamie Lynne, CarDoll

The “About” section of her Facebook page jumps from her Rutgers education to her bust size without batting an eyelash. She lists Turn Ons and Turn Offs after her ambition to get an MBA. She insists that “it’s always better on top” with a wink, tags every video with the acronym V-LIPS, and she’s here to tell you how to sell cars.

I was introduced to Jamie Lynne, aka CarDoll, through a video she posted here on ADM, entitled EMBRACING TECHNOLOGY. In this two minute video, she argues that we need to be aware of and embrace the “growing trend” of technology, but that salespeople already use the technology in question, but management and ownership resist change, and that these new smart phone devices are mobile. Wait, I thought to myself, I just watched an internet video telling me I need to “embrace technology”? On ADM?  Where was the talk about PPC, Conversion, Click to Call, Show Ratio, Analytics, CRM, blah blah blah blah? Two full minutes just about how I should embrace technology? Do I also need to shrug my shoulders and bend over a pool table? Well, no. Not at all. Such smugness, I found out, would obscure a much more interesting point.

Befuddled, I looked further. ”I think the entire automobile industry is just completely outdated,” she says in her Vimeo video Interview with a CarDoll. “It needs a whole revamp. That’s what I’m here for.”  Now we’re getting somewhere. CarDoll is not going for the cheap sell. Instead, like Marmite, she’s drawing a line in the sand.

It’s been said that fizzy magic Google juice will come from social engagement in 2013, and, like it or not, CarDoll will get it. While the cavemen  scavenge for fresh horse corpses to club another blog post out of, CarDoll will light up the Twitterverse by changing her clothes. Fan mail, hate mail, inappropriate mail--it will all boost the brand. Like the Kardashians, Snooki, or Nicki Minaj, the packaging is not a method used to present the content, it IS the content. 

Anyway, we don’t need CarDoll to deliver extensive facts and figures. We can Google those on our own. But when those figures are annulled by the latest algorithm update, what will we remember? Her figure.  Let's face it: A woman’s beauty is a tremendous source of power and influence (remember Homer’s Iliad?), and those whom that power is exercised upon would do well to remember that.

Interestingly, Snooki was paid $32,000 to speak at Rutgers, CarDoll’s Alma Mater. Imagine how much Rutgers would pay one of their own to talk about how she changed the car business while chalking up a pool cue. 

In the Valley of the CarDoll, we do not get to watch the addicted, we ARE the addicted, watching jealously as the innovators leave the pack behind.

I say that marketing in 2013 is going to be less about “quality content,” and more about guts.

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Comment by THE CARDOLL (Jamie Lynne) on January 25, 2013 at 8:48am

It is re-posted, with credit to you (and your bio at bottom)! www.cardoll.com

Thank you!

- Jamie

Comment by Aaron Wirtz on January 25, 2013 at 6:42am

Ha, yeah I took my wife to Scotch and Sirloin to celebrate my getting hired at Suzuki of Wichita! No specific link on DealerRefresh--my profile's on the right column of the front page if you scroll down just a bit. Cheers!

Comment by THE CARDOLL (Jamie Lynne) on January 25, 2013 at 6:40am

Thank you Aaron. Please give me the link you'd me to add for DealerRefresh.com (or if you have a specific blog or page).

Wichita is pretty fascinating and does have some large dealers. I have been treated to many dinners at "Scotch and Sirloin" restaurant (our client's FAV) and remember visiting the "Big Dog" motorcycle hq, too! They tried to get me to model with a chopper, but just didn't want to become labeled a "biker chick" too. LOL

Comment by Aaron Wirtz on January 25, 2013 at 6:28am

Jamie-- Feel free to share it up-- I wrote it to be read. Thanks for asking first, though. Also, if you could mention I'm a regular columnist over on DealerRefresh.com, that would be swell, too. :-)

Yes, we do have some huge dealerships here in the Air Capital, and despite the economy around here, business has been great.

Have a good weekend! 

Comment by THE CARDOLL (Jamie Lynne) on January 25, 2013 at 6:01am

Aaron, I loved your blog article and thank you for writing it. Very well done. The title grabs attention, doesn't it?

I've actually spent a lot of time in Wichita, one of my largest volume automotive clients is based there. I would love to re-post your article, with your permission, on my FB page. I can leave the author anonymous, if you'd prefer. Thank you again.

Jamie Lynne <3

Comment by Aaron Wirtz on January 15, 2013 at 2:38pm

Thanks, Ralph. I agree fully with your comment "that Jamie Lynne may be smarter than some of us are willing to give her credit for," as a presentation like hers can serve so many purposes. The obvious one, of course, to evoke carnal responses in her supporters, but also to act as a kind of shroud behind which big moves can be made.

I appreciate your comments. I was a little afraid this one would get buried, which would be too bad, as I had such fun writing it. 

Clearly, you come from good stock! I've heard the name Camille Paglia before, but never put it together. Wow.

Comment by Ralph Paglia on January 15, 2013 at 2:27pm

Aaron, I have to hand it to you... One of the most thought provoking posts I have seen on ADM or any of the other networks I monitor in a long time.  It is difficult for me to agree or disagree with the points you make here because most of what you are writing seems intended to provoke consideration and the exact thought process which caused me to post this comment... Touche'

In so many ways, Marketing and the promotion of any business today is less about the technology being used and more about the content being fed into that technology.  You are right about the power of getting attention that both attractive women and men have in our culture.  I have a cousin with a PhD. and a tenured Professor at Harvard who has sold millions of books about this topic... Her name is Camille Paglia.

I got a chuckle from your title alluding to the Valley of the Dolls, which is appropriate in that "Cardoll" has an obvious affinity with the title, however, I would submit that Jamie Lynne may be smarter than some of us are willing to give her credit for... She knows her ability to get attention and is exploiting that to promote her services in a vertical that lags behind others in the inclusion of women in management and executive ranks.  My cousin would applaud her use of "Sexual Personae" (book title) to achieve her marketing and revenue objectives.

So again... Thank you for stimulating my thoughts around what you wrote... 

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