Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
AUDUBON, NJ -- The next Automotive Internet Sales 20 Group has been scheduled for Dallas, Texas March 19th -21st 2013. Due to the massive success of Internet Sales 20 Group Chicago coupled with the high demand for dates for the next 20 group, Sean V. Bradley and Karen M. Bradley decided to schedule the next Internet Sales 20 Group in Dallas, Texas immediately.
Sean V. Bradley was quoted as saying, "Considering the all star line up of speakers and strategically planned curriculum, we all had high expectations going into the Chicago Internet Sales 20 Group, but I have to be honest and humbly state that those expectations were not only met, but also greatly exceeded. The feedback was phenomenal. Industry elite and veterans alike told us that this was literally one of the best Automotive Internet Sales events ever. By the second day everyone was asking when is the next one? So we decided to waste no time."
Karen Bradley describes the 4 primary differences between Internet Sales 20 Group and any other event in the industry today are:
1. The Interaction
The entire event's instructional design was designed to encourage massive interaction, massive "Synergy" between attendee and attendee and between speakers and attendees too, like a traditional "20 Group. Even the sponsors played a vital role in the interaction.
2. The "Prep" Work
We invested months and over $25,000 in evaluating the first 20 dealerships that signed up by:
a. Conducting two separate mystery shop calls, which were recorded and the MP3's attached, along with the report card
b. Evaluating the dealerships' Social Media relevancy and standing
c. Evaluating the dealerships' online reputation
d. Identifying the dealerships' website S.W.O.T.
e. Evaluating the dealerships' SEO penetration and relevancy
f. Evaluating each dealer's 3rd party lead opportunity in their market
3. The "Exit Strategy"
A lot of us attend workshops and leave with great ideas, but we fail to execute those ideas. We created a very powerful "exit strategy" and literally worked with each individual attendee to create an executable action plan, based on what they learned at the Internet Sales 20 Group, to take back to their dealership for immediate implementation. Accountability partners were assigned and an accountability partner contract signed, ensuring the implementation and success of the action plan.
4. Five Week Follow Up Webinar and Continued Involvement
Most workshops end once the attendee walks out the door, but not the Internet Sales 20 Group. All attendees are invited to join their own private group on www.automotiveinternetsales.com where members are encouraged to interact and further "synergize." This private group is composed of the exact members you spent 2.5 days with, so you are already familiar and have developed professional relationships with each other. In addition to the private networking group, the workshop is followed up by a week 5 post workshop group webinar which will answer any open questions and identify who is and who isn't accomplishing their action plan.
The Internet Sales 20 Group is proud to announce that Ralph Paglia has come on board as a full partner of the event.
Paglia's performance at Internet Sales 20 Group Chicago in October was cited by several dealers in attendance as providing them with key Internet sales process components.
The Chicago discussion panel on day 1 that included both Ralph Paglia and J.D. Rucker has been described by several attendees as one of the most useful discussions around reputation management process in a car dealership ever witnessed at an automotive conference.
One of the dealership "Best Practices" presented by Paglia in Chicago was an innovative Appointment Reception process for car dealers with Business Development Centers (BDC). Proven in dozens of dealerships and described and the "missing link" in streamlining and optimizing the hand-off from a BDC to the sales department, Chicago Internet Sales 20 Group attendees went away with a means of selling more new and used vehicles during their month after the event.
Within the first ten days after the conclusion of Internet Sales 20 Group in Chicago, several dealers have experienced significant improvements in Appointment Shows to Sales close ratios. Improved sales rates to BDC scheduled appointments begin immediately after implementing the Appointment Reception process defined by Paglia which includes reviewing a visit agenda upon the customer's arrival at the dealership.
Media Sponsors for the event include:
Automotive Internet Sales 20 Group sponsors include:
Automotive Internet Sales 20 Group is proud to announce that several of the auto industry's most respected and influential subject matter experts, speakers and trainers. The speaker roster includes:
Internet Sales 20 Group Chicago exceeded dealer expectations for the event and is being described as a huge success with many rave reviews from dealer attendees, sponsors and industry experts. The workshops and monthly follow up with dealer attendees will continue to evolve and improve upon what is already proving to be a major competitive advantage for the dealers who participate.
If you would like to participate in the positive synergy and success that made our Chicago event a home run for the dealers who participated, join us in Dallas on March 19th-21st. Register online at www.internetsales20group.com
Contact Amanda Melendez by email at Amanda@DealerSynergy.com