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The success of most marketing campaigns comes down to user conversion. This metric could include clicking on a link, downloading an app, or providing their information for future emails or phone calls. Most marketing campaigns have a conversion rate of around5% or less, and even fewer people are actually paying for a service. One of the ways marketers and businesses can increase their conversion rates is to invest in interactive content, which has proven to increase time-on-page and conversion rates. Here are 3 great examples of interactive content:
Studies have demonstrated that marketing campaigns that have an interactive call to action get more clicks. While it is obvious that interactive content is more entertaining for the eyes, interactive calls to action feature phrases such as “get your free trial started now” or commands such as “read these essential tips before doing anything.” The bottom line is that people are looking for something different and something valuable. Take advantage of this with an interactive call to action and enjoy the higher conversion rate.
Most businesses rely on generating or converting leads from their marketing campaigns. For most advertising campaigns, there is a relatively low lead conversion. This makes sense because most people are reluctant to leave their personal information with an unfamiliar site. Why does this matter? This is where interactive content comes in. Interactive content engages the users better and therefore the visitors feel like they have already gotten some valuable return from their time. This means they will be more likely to leave their personal information because they are looking for more returns from this interactive content. Take advantage of this investment with interactive campaigns.
Because interactive content produces more data from its visitors, businesses can take advantage of this information. Why is more data on visitors beneficial to a business? Businesses can take this data and analyze the trends among their visitors. Perhaps a certain type of visitor has a higher conversion rate than others. Factors such as age, gender, and socioeconomic status might play a role in the conversion rate. With this information in hand, a business can tailor its future marketing strategies to build on prior successes and improve in other areas. Without the data, there is no way a business can learn this information. Take advantage of the data that interactive content can provide.
Ultimately, interactive content provides numerous benefits over a traditional marketing campaign that all stem from the higher conversion rate. When more visitors are providing their information and more leads are converting into customers, a business can build off of a higher rate of customer acquisition. Invest in interactive content today and see the differences in the success of these campaigns.