Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I would like to offer my ADM friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.
After all, what are friends for! See you at NADA!
INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS
THOUSAND OAKS, CA, JANUARY 31, 2011 – IntellaCar, LLC announced today the nationwide launch of IntellaCar™. IntellaCar is an innovative mobile sales presentation and training tool that revolutionizes the car sales experience for both dealerships and consumers. Toyota Dealers are the first franchise to be offered this game-changing platform.
IntellaCar empowers Sales Consultants with a one-stop source of information using an intuitive interface that is optimized to help them make the sale within their existing sales process. It includes product features/benefits, walkarounds, competitive comparisons, technology demonstrations, third-party reviews and more. The information is prioritized and aggregated using IntellaCar's proprietary Optimized Information Delivery system, based on customer purchase motivations and summarized for a quick read during the sale. The accurate, unbiased information gives customers a better understanding of the vehicle and a more confident, gratifying purchase experience. For dealerships, the differentiating dealer-specific content, such as inventory and “Why Buy Here,” provides a further competitive edge. IntellaCar’s mobile platform runs on iPhone, iPad and iTouch, enabling it to be used anywhere, in or out of the dealership.
Results from the IntellaCar pilot tests at various Toyota Dealerships were outstanding, and dealers have been extremely pleased with their IntellaCar experience. Mike Shum, General Manager at Sunnyvale Toyota, says, “The three things that IntellaCar has brought to the team are 1) the speed with which they can deliver information to the consumer that is relevant, precise and accurate, 2) its mobility doesn’t limit them to sitting at a sales station and 3) it helps new sales people acclimate to the product knowledge they’re going to need a lot faster.”
IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise in simplifying the complex and facilitating the sales flow, so critical in today’s world of information overload, was honed at Hughes Hunter, Inc. an automotive marketing firm. IntellaCar is committed to improving the customer experience of purchasing a new vehicle, while empowering the sales consultant to assist today's educated consumer. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.Com; or visit www.IntellaCar.Com. ###
What is IntellaCar?
When is it used?
Why is it valuable to the sales consultant and the customer.