Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Insurance Premiums Cause People To Change Their Car?

Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way).

But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are unorthodox for the Swapalease.com marketplace, they all have some rationality behind them:

  • Toll Charges – Drivers look to avoid a messy financial situation if automatic toll charges are accidentally passed on to the lease company
  • Taxes – Some states double tax your lease on the price of the car and your monthly payments, or on the entire vehicle MSRP
  • Avoid wear and tear fees from dealer – Drivers look to escape their lease to avoid end-of-term dealer return fees
  • Insurance premiums are higher – Some drivers fail to realize that insurance premiums can sometimes be higher on a lease because the bank requires more coverage
  • Transportation costs from moving – Moving several states over? Some people wish to avoid putting excess “moving miles” on their lease
  • Death in the family – When a family member passes, the estate will look to transfer out of the lease to get the payment off the family books

“It’s natural to think a person wants to change their car simply because they want or need something different in their lives,” said Scot Hall, Executive Vice President of Swapalease.com. “However, each year we begin to see new trends that pop up on why drivers utilize our marketplace to exercise their option to transfer out of their lease.”

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal.

Views: 14

Tags: autos, car, cars, lease, leasing, shopping, transfer

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Mark Frost on June 20, 2014 at 6:03am

There's no doubt in my mind that insurance premiums can cause people to rethink their vehicle choice. Unless you've got a spotless record and a great relationship with your insurance company, premiums can easily be $150 or more a month for a new $30,000-$40,000 car. That's a car payment to some people!

I discovered Swapalease a while back when I decided I was going to need a second car (still on the lookout for the best deal). I wrote about it and other similar services just recently in an article for a client. As leasing becomes more and more popular, there's no doubt there will be more and more people with buyer's (lessee's) regret, which will lead them to these types of services.

Great post, John!

 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

4. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

5. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service