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Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any time soon. Just one year ago it had 100 Million active users, and 150 Million just 6 months after that. With growth not only this big, but accelerating, it's pretty clear that the service is only getting bigger for the time being.
Instagram isn't just touting a big number of total users, either. The 200 Million figure constitutes monthly active users. That's 200 Million people actually logging into Instagram and seeing posts. 35% of those people are Americans - meaning an eyeball market of 70 Million people is just a few clicks away if you've got the right picture.