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Instagram Hits the 200 Million Mark for Active Users - Is Officially Huge

Technically, it was already pretty "huge" at 100 Million users, and then 150 Million, but to continue growing to the 200 Million mark brings it to a whole new level of enormous.

Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any time soon. Just one year ago it had 100 Million active users, and 150 Million just 6 months after that. With growth not only this big, but accelerating, it's pretty clear that the service is only getting bigger for the time being.

Instagram isn't just touting a big number of total users, either. The 200 Million figure constitutes monthly active users. That's 200 Million people actually logging into Instagram and seeing posts. 35% of those people are Americans - meaning an eyeball market of 70 Million people is just a few clicks away if you've got the right picture.

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Tags: Facebook, Instagram, international, media, photo, sharing, social

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Comment by Louie Baur on March 29, 2014 at 7:09am

I guess I really didn't think about it to much but your right. Instagram is definitely huge!

Comment by Brittany Epps on March 26, 2014 at 2:11pm

Instagram is definitely one of the newer toys that everyone is playing with. We are visual people by nature so a social media outlet that gets right to tickling out visual fancy was genius. When Instagram integrated videos, they changed then game. People may think that the 15 second video length isn't long enough, but in my opinion it gives you just enough to keep people coming back for more, its short, quick and to the point. Not only is Instagram a great tool for personal fun, its a great marketing tool. As you said 70 million people are at less than arms length, why not take advantage of it!

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