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Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web

Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web


Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies

DETROIT September 7, 2011 Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies for the web. With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them.

 
What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google?

 

How can dealers and managers use their dealer advertising association's own web site to take customers from other dealers?

 

Paglia offers advice to dealers and managers on:

  • How to create a dealership Google Adwords account.
  • How to register competitive conquest domain names.
  • How to build guerrilla marketing microsites.
  • How to determine the weakest gazelle for conquest.


Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now vice president of Digital at Tier 10
Marketing.

 

Paglia is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business.

 

Paglia has presented critically acclaimed workshops at each of the 10
previous Digital Dealer Conferences.

 

Ralph Paglia will be speaking to dealers and managers about guerrilla marketing and competitive conquest advertising strategies for the web at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Ralph Paglia and other speakers, visit: www.DigitalDealerConference.com

 

NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Maria Burkel
Dealer Communications
248-977-3493
mburkel@dealer-communications.com

Views: 344

Tags: Advertising, Competitive, Conquest, Guerrilla, Industry, Leader, Marketing, Shares, Strategies, Thought, More…Web, and, for, the

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Comment by Ralph Paglia on September 9, 2011 at 12:28am
Ken call me on Friday at your convenience between 10AM and 5PM Eastern time... I would be willing to use my Southwest frequent Flyer points to get you to Las Vegas and we can work something out for hotel... 505-301-6369
Comment by Ken Beam on September 8, 2011 at 7:37pm
lol....... meaning exactly????
Comment by Ralph Paglia on September 8, 2011 at 5:50pm
How about as my guest?
Comment by Ralph Paglia on September 8, 2011 at 4:57pm
Ken, if you come to Digital Dealer, I would love to have you share the stage with me and showcase how you use video to drive leads and sales...
Comment by Ken Beam on September 8, 2011 at 9:01am

When it comes to the subject of "Guerrilla Marketing"....... I`m all in!!~~~

 

Good stuff Ralph!

 

Ken

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