Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in the market ) has to be one of the worst things that you can do.
In today's market I think that people appreciate and remember a clear and consistant message. What do you want to deliver to the public? Think about that before you brand your dealership. Than move on to your advertising, and deliver that message consistantly through every source. I think that you'll find it not only easier to advertise yourself, but your return will be that much greater when everyone know's who you are and what you do.