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Increase Your Conversion With a Person’s Face

Views: 160

Tags: Potratz, Tank, Think, Tuesday, ad, advertising, agency, automotive, car, company, More…dealership, marketing


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Comment by Tom Gorham on April 28, 2012 at 4:49am

@Ralph - I've seen similar research results.  It's actually the same reason a photo of a car with a pretty woman next to it will out-perform a photo of just the car.  Thanks again Paul!  Loved this video!

Comment by Aaron Hassen on April 27, 2012 at 8:01am

Great video, Paul. We confirm as well. On average, Contact At Once! users see chat conversions double when dealers add their photos to the drop-ins.

Comment by Ralph Paglia on April 25, 2012 at 9:49am

Paul - Thank you for a very powerful message and one which is corroborated by research done by a major car company with online digital advertising... Ads that feature a real person's face in the creative outperformed ads that only featured vehicle imagery by more than a 40% lift in Click Through Rates.  The bottom line is that people are visually attracted to people by a far greater degree than other imagery, including vehicles.

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