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In today’s digital world, marketers utilize a wide range of tools and platforms to reach their target demographic. Staying ahead of the curve in automotive digital marketing, and focusing on emerging technology such as pre-roll video, mobile pay-per-click, and Facebook advertising is a necessity in this industry. However, one of the newest trends is not about a fancy new technology but utilizing recognizable pop culture items and refashioning to make it your own known as a meme.
What is a Meme?
Memes are concepts, ideas or actions that receive mainstream notoriety via the Internet and often take the form of images or videos, but also can include actions such as T-Bowing or hashtags.
Similar to the root word mimic, memes are created by repurposing existing pictures with new ideas. The repetition of imagery, stripped down to the basics to allow for quick recognition, evokes a particular emotion and an instant connection with consumers.
A Picture is Worth a 1,000 Words
The earliest form of communication was symbols that could be quickly and easily understood. Similarly memes using both familiar imagery and text are able to transmit a complex message in one glance.
The ability to align your service or product with something that is familiar assists in increasing awareness amongst consumers. For this reason, the cutting edge marketers are creating a buzz with memes and utilizing social media’s viral nature to promote them.
How to Utilize Memes in Your Automotive Digital Marketing
As mentioned earlier, memes come fully equipped with an emotional consumer connection, understanding of each meme’s underlying tone and history is important when selecting one that works with your brand. Below are some of the more popular memes with background information and examples of how it can be used in automotive digital marketing:
1) The Most Interesting Man in the World: Originally from the Dos Equis commercials, this "Most Interesting Man in the World" evokes an idea of the privilege life with consumers.
2) Success Kid: This image originally posted on a Flickr account by a proud mother of her son at the beach has become an Internet sensation and is featured in ad campaign for Virgin Media.
3) What People Think I Do/What I Really Do: This comparison of perception verses reality collage made a huge splash on social media platforms in February 2012 and is still a favorite today.
The goal of any marketing campaign is to create awareness and demand for a product or service. Memes allow an easier way to increase awareness as they tap into familiar, viral imagery. Take the challenge and utilize this meme creator to develop a meme for your dealership and post on Facebook.
Share your success of increased engagement with us by emailing firstname.lastname@example.org. We will do a follow-up next month and share real results from real dealers.
For more information on increasing customer engagement on social media sites. Download our free eBook, 5 ways to Master Facebook Marketing.