Automotive Digital Marketing ProCom

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Increase Engagement on Social Media Platforms with Memes

In today’s digital world, marketers utilize a wide range of tools and platforms to reach their target demographic. Staying ahead of the curve in automotive digital marketing, and focusing on emerging technology such as pre-roll video, mobile pay-per-click, and Facebook advertising is a necessity in this industry.  However, one of the newest trends is not about a fancy new technology but utilizing recognizable pop culture items and refashioning to make it your own known as a meme.

What is a Meme?

Memes are concepts, ideas or actions that receive mainstream notoriety via the Internet and often take the form of images or videos, but also can include actions such as T-Bowing or hashtags.

Similar to the root word mimic, memes are created by repurposing existing pictures with new ideas. The repetition of imagery, stripped down to the basics to allow for quick recognition, evokes a particular emotion and an instant connection with consumers.

A Picture is Worth a 1,000 Words

The earliest form of communication was symbols that could be quickly and easily understood. Similarly memes using both familiar imagery and text are able to transmit a complex message in one glance.

The ability to align your service or product with something that is familiar assists in increasing awareness amongst consumers.  For this reason, the cutting edge marketers are creating a buzz with memes and utilizing social media’s viral nature to promote them.

How to Utilize Memes in Your Automotive Digital Marketing

As mentioned earlier, memes come fully equipped with an emotional consumer connection, understanding of each meme’s underlying tone and history is important when selecting one that works with your brand. Below are some of the more popular memes with background information and examples of how it can be used in automotive digital marketing:

1) The Most Interesting Man in the World:  Originally from the Dos Equis commercials, this "Most Interesting Man in the World" evokes an idea of the privilege life with consumers.

most interesting man in world- automotive

2) Success Kid:  This image originally posted on a Flickr account by a proud mother of her son at the beach has become an Internet sensation and is featured in ad campaign for Virgin Media.

sucess kid-automoitve-digital marketing

3) What People Think I Do/What I Really Do: This comparison of perception verses reality collage made a huge splash on social media platforms in February 2012 and is still a favorite today.

automotive digital marketing meme

The goal of any marketing campaign is to create awareness and demand for a product or service.  Memes allow an easier way to increase awareness as they tap into familiar, viral imagery.  Take the challenge and utilize this meme creator to develop a meme for your dealership and post on Facebook.

Share your success of increased engagement with us by emailing kathleen@localsearchgroup.com.  We will do a follow-up next month and share real results from real dealers.

For more information on increasing customer engagement on social media sites.  Download our free eBook, 5 ways to Master Facebook Marketing.

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Tags: automotive, digital, marketing, media, memes, social

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Comment by Rebecca Kon on April 5, 2013 at 6:49am

I wrote a similar article on memetic marketing about a week ago, and I certainly agree with you that this is an excellent way to tap into an emotional connection with your customer around your brand with social media. I found it interesting that some memes do go in and out of popularity over time, so dealerships considering using memes should be aware of what is trending and take advantage of it as quickly as possible for maximum viewers.

Also, great catch on the "What People Think I do/What I Really Do" meme. Misconceptions about the auto industry are everywhere, and I think this meme not only provides humor, but also gives the customer a better idea of their skewed perception toward salesmen. 

Comment by chatmeter on April 3, 2013 at 12:06pm

I personally love meme's. I think they are a great way to not only create engagement on social media, but also share some real content. And now that there are so many meme creating sites out there, it is easier than ever to make your own. 

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