ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory Cash or APR - would that be a deal-maker for your dealership?
Check out.... http://www.garberchevrolet.com/index.htm ....below for a great example!
Please provide your ideas, thoughts and critiques.