Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory Cash or APR - would that be a deal-maker for your dealership?
Check out.... http://www.garberchevrolet.com/index.htm ....below for a great example!
Please provide your ideas, thoughts and critiques.