Automotive Digital Marketing Professional Community

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Do you believe having new vehicle incentives on your website's inventory page is helpful? If they're current & automatically updated, by VIN, would that generate + leads / sales for your dealership?

If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory Cash or APR - would that be a deal-maker for your dealership?

Check out.... ....below for a great example!

Please provide your ideas, thoughts and critiques.

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Tags: Factory, Incentives, Lead Generation, OEM, Price Quotes, Rebates, Website Content


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Comment by Greg Kelly on November 15, 2010 at 4:16pm
Using manufacturer rebates to show the value prop makes sense. Also using the special offers like loyalty programs to generate leads is very cool. AIS Rebates offers a plug and play utility that provides real-time information. For example see:

Comment by Matt Watson on November 14, 2010 at 1:02pm
Below is an example of showing rebates on a VinSolutions website. We offer this as an option for all of our dealers and we highly recommend it! Figuring out the incentives on a car is one of the biggest challenges for consumers and dealers both. This type of integration really helps everyone.

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