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Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases. While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in. When it comes to automotive, however, today’s consumers are protected by a progressive industry that continues to rise to the occasion when it comes to security, as well as in-vehicle innovations.
Consumers Want More Tech
The newest cars come equipped with incredible capabilities—including powerful computers that control things like automatic parallel parking and automatic brake application, allowing a vehicle to brake when an imminent crash is detected. Because of the importance of maintaining driver safety with these advanced features, automakers know that security during the development of these newest features cannot be an afterthought.
In addition to autonomous vehicle features, consumers also demand more connectivity between their smartphones and their vehicles. A recent AutoTrader study confirmed the importance of in-vehicle technology to consumers:
And all these things are happening. Automakers like BMW and Tesla are pushing the limits of technology to offer consumers everything they’re looking for in vehicle autonomy and connectivity—and others won’t be far behind. While focusing on all the latest technology, automakers continue to seek new ways to safeguard consumer information as they connect to their vehicles.
Most consumers know smartphones are vulnerable to attacks from hackers, but they may not think of the possibility of their vehicles being hacked once they connect. This concern is so real, in fact, that recently, the FBI and the National Highway Traffic Safety Administration made a joint Public Service Announcement to caution drivers regarding potential hacking situations and how to avoid them.
To date, well-intentioned hackers experimenting to determine the extent to which they could control autonomous and connected vehicles have successfully made attempts to take control of vehicles from outside devices, resulting in altered braking and turning patterns, as well as incidents of information gathering. This demonstrates the level of advanced manipulation that can occur when hackers access vehicles—and highlights exactly why automakers are so vigilant about safeguarding their latest innovations.
Your Dealership Can Help
Does this stop consumers from wanting these cars? Absolutely not. And that’s good for your bottom line. These are the cars of the future, and as more automakers develop and produce new models, your lot will fill with them. Today’s shoppers are savvy online researchers, but they’ll still have plenty of questions, and there are some things your dealership can do to ensure everyone is confident and informed.
Your customers will feel excited and prepared to drive the latest, most innovative cars off the lot when you take the following tips into consideration:
For automotive professionals, one of the best moves you can make is to stay informed and educated about current and upcoming vehicle innovations. Your customers will want to know exactly what’s coming their way, and when you can educate them regarding technology—as well as safeguards—you’ll stand out as an industry leader. By staying up to date and sharing your knowledge, you’ll gain more customers, earn repeat business, and end up with advocates who share their positive dealership experiences with others. It’s a win-win!