Automotive Digital Marketing

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In-House Video Production: No More Excuses

Until now, the conversation surrounding video in the retail automotive industry has primarily focused on two general concepts:

  1. Making videos with mobile devices.
  2. Hiring someone else to do "professional" video for your dealership.

Are those really the only two video options available to dealerships right now? No.

The internet is rapidly transforming into a video-first medium. A sort of television-on-demand, if you will. Among the many predictions surrounding video’s rise to dominance, perhaps this prediction is the most compelling: Cisco has stated that by 2019, 90% of internet traffic will be video traffic. 

Ninety percent. 

If this prediction comes true (and so far, all signs point toward it being true), using video to communicate will be as essential to your dealership’s daily operations as having a working phone connection or functioning computer keyboards. Video will not just be a method, but the method of interacting with your digital audience. 

  To ensure the video conversation moves forward, I’m putting my money where my mouth is. I’m pleased to announce that my comprehensive, 54-lesson dealership video production training course is absolutely free. Yep. I’ve boiled down my years as an in-house dealership video content creator into a training course that you can start using right now. Everything from exposure, audio, equipment, and editing, to sequencing, interviewing, storytelling—it’s in there, and you're invited.

Click here to set up your free account and get access to all of the....  Let’s keep the conversation going in the comments field below, and until then, check out this video that gives some more information about this free course:

Views: 82

Tags: dealerography, video marketing, video production, video seo


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